OCHD – 2024 Substance Awareness & Vaping PSAs
Educating Youth: Ocean County’s Substance Awareness and Vaping PSA Campaign Services Video & Photography The Challenge The Ocean County Health Department hired Purplegator to create public service announcements (PSAs) to educate teenagers and young adults about the dangers of vaping and other substances. Industry Government The Approach We began the project by conducting focus groups […]
OCHD – Fentanyl & Narcan
Raising Awareness: Ocean County’s Fentanyl and Narcan Education Campaign Services Social Media Management Traditional The Challenge The Ocean County Health Department hired Purplegatoragain for a short campaign to specifically raise awareness and to educate the community in Ocean County, New Jersey about the dangers of Fentanyl and the availability & effectiveness of Naloxone/Narcan. Industry Government […]
Niagara County Workforce Development 2021
Boosting Workforce Training: Niagara County’s Successful Youth Outreach Campaign Services Geoconquesting Video & Photography Traditional Social Media Management The Challenge 2021 was the second year that Purplegator won the request for proposal for Niagara County (NY) Workforce Development with the goal of deploying its WIOA grant. This $150,000 awareness campaign focused on youth and young […]
OCHD – Stigma Awareness
Reducing Stigma: How Targeted Campaigns Improved Perceptions of Substance Use Disorder Services Content The Challenge Purplegator was hired again by the Ocean County Department of Health to assist in the creation and development of both a stigma awareness survey and media campaign that would help get an understanding of how residents perceived substance use and […]
MPT – 2019 SOR Grant – Opioids
Fighting Opioid Addiction: Purplegator’s Over-Delivering Campaign for MPT Services Creative Assets The Challenge Maryland Public Television was selected to manage the 2019 SOR Grant (State Opioid Response) awarded by The Substance Abuse and Mental Health Services Administration (SAMHSA) for the state of Maryland. The program’s focus was to help address opioid addiction and the overdose […]
MPT COVID Reference
Over-Delivering Awareness: Maryland Public Television’s COVID-19 Stay Home Campaign Services AnalyticsPay Per Click (PPC) The Challenge Maryland Public Television partnered with Purplegator during the very early days of COVID-19 when the important message was to STAY HOME to protect friends, family and health care workers. In addition to notifying the general public, there was a […]
OCHD – Opioid Response
Raising Awareness: Successful Substance Abuse and Naloxone Campaigns for Ocean County Services Pay Per Click (PPC) Social Media Management Traditional The Challenge Purplegator was hired in 2021 by the Ocean County Department of Health in New Jersey to manage an advertising campaign to educate residents on substance abuse and the resources available, plus an advertising […]
Maryland Department of Corrections
Geo-Conquesting Success: Nationwide Police Recruitment Through Strategic Advertising Services Analytics Social Media Management TraditionalRecruitment The Challenge The Maryland Department of Corrections was hiring for correctional officers and other hard to fill positions. The goal was to target candidates in national locations with a higher cost of living that would make relocation to Maryland attractive. Industry […]
CCWDB
Empowering Youth: How Purplegator Elevated Cayuga-Cortland Counties Workforce Development Board’s WIOA Youth Programs Services Analytics Social Media Management TraditionalRecruitment The Challenge Purplegator was awarded the 2022 contract for promoting the WIOA Youth Programs for the Cayuga-Cortland Counties (NY) Workforce Development Board.The focus of this project was to connect with youth and young adults ages 16-24 […]
Niagara Workforce Development
CASE STUDY / GOVERNMENT AGENCY MARKETING Connecting Youth and Young Adults with Job Training Opportunities Services Brand StorytellingSocial Media ManagementVideo & Photography The Challenge Purplegator helped Niagara County Workforce Development become the first WDB in the state of New York to utilize social media and mobile ad platforms to deploy the WIOA grant. Purplegator was […]
