Educating Youth: Ocean County’s Substance Awareness and Vaping PSA Campaign

The Challenge

The Ocean County Health Department hired Purplegator to create public service announcements (PSAs) to educate teenagers and young adults about the dangers of vaping and other substances.

Industry

The Approach

We began the project by conducting  focus groups from the community within Ocean County as well as municipal alliances to get a baseline understanding of what the market thought about vaping and substance use within the county and what key imagery and verbiage would resonate.

The Outcome

After gathering  and analyzing the feedback from the focus group, Purplegator created 6 unique PSA concepts that could be used for the county as well as specific municipal alliance partners within Ocean County.

We hired actors and filmed on location all of the different PSAs and delivered them to the client for use on their website and social media.