Results / OCHD – 2024 Substance Awareness & Vaping PSAs
Educating Youth: Ocean County’s Substance Awareness and Vaping PSA Campaign
Services
The Challenge
The Ocean County Health Department hired Purplegator to create public service announcements (PSAs) to educate teenagers and young adults about the dangers of vaping and other substances.
Industry
The Approach
We began the project by conducting focus groups from the community within Ocean County as well as municipal alliances to get a baseline understanding of what the market thought about vaping and substance use within the county and what key imagery and verbiage would resonate.
The Outcome
After gathering and analyzing the feedback from the focus group, Purplegator created 6 unique PSA concepts that could be used for the county as well as specific municipal alliance partners within Ocean County.
We hired actors and filmed on location all of the different PSAs and delivered them to the client for use on their website and social media.