Supplier Diversity Program for Purplegator



At Purplegator, we are committed to promoting diversity, equity, and inclusion in all aspects of our operations. We recognize the importance of supplier diversity as a strategic business initiative that contributes to economic growth, fosters innovation, and enhances our relationships with clients and communities. This Supplier Diversity Program outlines our plan to actively engage diverse vendors in our supply chain and promote equitable opportunities for underrepresented businesses.


Program Objectives

  1. Promote Diversity: Encourage the inclusion of suppliers from diverse backgrounds, including minority-owned, women-owned, veteran-owned, LGBTQ+-owned, and disabled-owned businesses, among others.
  2. Enhance Innovation: Embrace the varied perspectives and experiences that diverse suppliers bring to the table, fostering innovation and creativity in our services and solutions.
  3. Economic Impact: Contribute to the economic growth of underrepresented communities by supporting diverse businesses and creating opportunities for their success.


Program Elements

  1. Leadership Commitment:
    • Communicate and reinforce the agency’s commitment to supplier diversity at all levels of the organization.
    • Appoint a Supplier Diversity Champion or team responsible for program implementation, monitoring, and evaluation.
  2. Supplier Outreach and Development:
    • Identify diverse supplier categories based on industry standards, local regulations, and social impact priorities.
    • Conduct proactive outreach to identify and engage diverse suppliers through trade shows, industry events, networking, and online platforms.
    • Establish partnerships with relevant supplier diversity organizations and agencies.
    • Provide resources and mentorship programs to help diverse suppliers enhance their capabilities and competitiveness.
  3. Supplier Evaluation and Certification:
    • Implement a supplier evaluation process that assesses capabilities, quality, reliability, and alignment with our agency’s values.
    • Encourage diverse suppliers to obtain relevant certifications, such as Minority Business Enterprise (MBE), Women’s Business Enterprise (WBE), or similar certifications.
    • Maintain a comprehensive database of certified diverse suppliers, regularly updated and accessible to all relevant personnel.
  4. Supplier Engagement and Collaboration:
    • Include supplier diversity goals and requirements in our request for proposals (RFPs), contracts, and other procurement documents.
    • Actively seek bids and proposals from diverse suppliers for goods and services required by the agency.
    • Provide feedback and guidance to diverse suppliers on how to improve their competitiveness.
    • Foster long-term partnerships with diverse suppliers by promoting open communication, mutual respect, and shared value creation.
  5. Tracking and Reporting:
    • Establish metrics and benchmarks to measure the effectiveness and impact of the supplier diversity program.
    • Regularly report on progress and achievements to the agency’s leadership, employees, clients, and stakeholders.
    • Seek external recognition and participate in industry benchmarking initiatives to showcase our commitment to supplier diversity.
  6. Continuous Improvement:
    • Review and update the Supplier Diversity Program periodically to align with evolving best practices, regulatory requirements, and community needs.
    • Solicit feedback from diverse suppliers and internal stakeholders to identify areas for improvement and address challenges.



At Purplegator, our Supplier Diversity Program reflects our unwavering commitment to fostering an inclusive and equitable supply chain. By actively engaging diverse vendors, we aim to create economic opportunities, drive innovation, and contribute to the overall betterment of our society. Together with our suppliers, we will build a stronger, more diverse, and resilient marketing ecosystem.