Platform-agnostic strategy and management based on data analysis from certified and trained digital analysts.
Marketing Flywheel is the idea of building momentum through continuous engagement and nurturing, rather than just pushing prospects through a sequence of stages.
The key is unifying these tactics to build a community around your brand.
The flywheel model is rooted in the idea of community-building and ongoing interaction. It’s about keeping your audience engaged with a variety of digital touches over time, making sure they feel connected to the brand even when they are not actively purchasing. Plus, the flywheel model shifts the focus from a one-time sale to an ongoing relationship, which changes your marketing priorities – for the better.
Marketing Funnel is a structured model that focuses on guiding prospects through a series of distinct stages — awareness, consideration, decision, and purchase — with the goal of converting them into customers. The process involves strategically leading potential buyers from one stage to the next, using targeted messaging and offers to nurture their interest and push them closer to making a purchase.
At the core of the funnel is the idea of focusing on a clear sequence, where marketing tactics are aligned to meet prospects at different points in their journey. The funnel starts by building awareness with broad-reaching tactics like ads, social media, and content marketing. As prospects move through the funnel, they enter the consideration phase, where they evaluate solutions, compare options, and interact with deeper content such as case studies or demos.
The funnel’s primary focus is on optimizing the path to purchase. Each stage of the funnel is designed to push prospects through to the next, with the ultimate goal of turning them into customers. Once prospects are ready to make a decision, the funnel shifts to helping them choose your product or service through targeted offers, incentives, or consultations. The purchase is the ultimate goal of the funnel, where conversion is finalized.
Any worthwhile relationship requires work from both parties to be successful. We partner with our clients to understand the why behind your business, the goals you aspire to and impact this will have on your customers and business; we translate this into a unique and authentic marketing strategy to get us there together. Our digital marketing agency is equipped with the most dedicated team of professionals who prioritize your vision and pain points to design the tailored plan for your business.
Full-service campaign management and strategic support.
Omnichannel strategies that drive results.
Display and Pre-Roll advertising designed to be hyper-targeted and drive users down the funnel.
OTT delivers your ad to the biggest screens in the house, combining the power of television with the precision of digital targeting to deliver measurable results.
Display and Pre-Roll advertising designed to be hyper-targeted and drive users down the funnel.
OTT delivers your ad to the biggest screens in the house, combining the power of television with the precision of digital targeting to deliver measurable results.
724 West Lancaster Avenue
Suite 210
Wayne, PA 19087
888-76-GATOR
610-688-6000
sales@purplegator.com
724 West Lancaster Avenue
Suite 210
Wayne, PA 19087
888-76-GATOR
610-688-6000
sales@purplegator.com
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