Over-Delivering Awareness: Maryland Public Television’s COVID-19 Stay Home Campaign
Services
The Challenge
Maryland Public Television partnered with Purplegator during the very early days of COVID-19 when the important message was to STAY HOME to protect friends, family and health care workers.
In addition to notifying the general public, there was a secondary campaign designed to protect our very important healthcare workers.
Industries
The Approach
Purplegator targeted Maryland residents with a variety of informative banner ads, videos, and articles to urge them to stay home and stop the spread of the coronavirus disease.
We also used job title targeting to identify doctors, nurses, and home health care workers to deliver information about how to protect themselves from the deadly disease. In addition, we used geo conquesting strategies to identify mobile devices at 84 Maryland hospitals and 125 senior living centers where these health care heroes worked.
The Outcome
The client ordered 1,178,603 impressions
Purplegator Delivered 1,641,805 impressions. We could have stopped and saved the money at the promised impressions, but Purplegator over-delivered. This campaign was much more important than our own profits.
We over delivered by 39%
