Marketing Flywheel is the idea of building momentum through continuous engagement and nurturing, rather than just pushing prospects through a sequence of stages.

The key is unifying these tactics to build a community around your brand.

The flywheel model is rooted in the idea of community-building and ongoing interaction. It’s about keeping your audience engaged with a variety of digital touches over time, making sure they feel connected to the brand even when they are not actively purchasing. Plus, the flywheel model shifts the focus from a one-time sale to an ongoing relationship, which changes your marketing priorities – for the better.

Marketing Funnel is a structured model that focuses on guiding prospects through a series of distinct stages — awareness, consideration, decision, and purchase — with the goal of converting them into customers. The process involves strategically leading potential buyers from one stage to the next, using targeted messaging and offers to nurture their interest and push them closer to making a purchase.

At the core of the funnel is the idea of focusing on a clear sequence, where marketing tactics are aligned to meet prospects at different points in their journey. The funnel starts by building awareness with broad-reaching tactics like ads, social media, and content marketing. As prospects move through the funnel, they enter the consideration phase, where they evaluate solutions, compare options, and interact with deeper content such as case studies or demos.

The funnel’s primary focus is on optimizing the path to purchase. Each stage of the funnel is designed to push prospects through to the next, with the ultimate goal of turning them into customers. Once prospects are ready to make a decision, the funnel shifts to helping them choose your product or service through targeted offers, incentives, or consultations. The purchase is the ultimate goal of the funnel, where conversion is finalized.