Empowering Youth: How Purplegator Elevated Cayuga-Cortland Counties Workforce Development Board's WIOA Youth Programs
Services
The Challenge
Purplegator was awarded the 2022 contract for promoting the WIOA Youth Programs for the Cayuga-Cortland Counties (NY) Workforce Development Board.The focus of this project was to connect with youth and young adults ages 16-24 who were not in school and not working and to build awareness of the various programs and services provided by the One Stop Career Centers. CCWDB serves both counties, so the campaigns promoted the programs of the One Stop Career Centers in both Cayuga and Cortland counties in New York.
Industries
The Approach
Purplegator designed and launched a whopping 132 unique creatives for 21 separate campaigns targeting youth and young adults, ages 16-24, as well as their parents. Purplegator’s creative team designed display ads, social media ads, Snapchat videos, Pre-roll videos, Traditional and Streaming Audio scripts and clips, plus Streaming TV commercials.
As part of the marketing campaign, Dead Land offered a smart incentive: a discount on bundled attraction tickets. Part of the Dead Land experience revolves around multiple attractions, concessions and a bonfire. In addition, the local area features other Halloween-related destinations, furthering the geo targeting objective.
The Outcome
Purplegator’s campaigns delivered amazing branding for both One Stop Job Centers with
- 10,614,427 impressions
- 314,507 video views
- 11,835 SnapChat Swipes