Website Design in The Swamp
Website Design Free SEO Services with our Web Development We are living in the age of digital and mobile. Your website serves as your front entrance through which many customers will pass. Our mission is to give you a professional online presence that will generally enhance your organization’s image and branding, as well as attract […]
PPC / PAY PER CLICK FOR RECRUITING
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” (John Wanamaker). Imagine this: If Pay Per Click advertisements existed back in the 1920’s, Mr. Wanamaker could easily have measured which half he was wasting. REACH CANDIDATES WITH PAY PER CLICK (PPC) How many people saw your last help […]
Can We Still Do Geofencing in Europe with GDPR?
Our First Account in Russia! Purplegator ranks on the first page for many “geolocation” type keywords such as “geotargeted mobile ads,” (and hopes to rank for “geofencing with GDPR”, too) So, it was a great tribute to our SEO team a few years ago when I got a call from a business in St. Petersburg, […]
Digital Advertising Terms
Digital Advertising Terms & Definitions A/B Testing: A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience. When running […]
Geolocation, Geofencing, Geotargeting, Geo Conquesting Defined
Author Bob Bentz explains the geos that you’ll need to know for mobile advertising.
Recruit Truck Drivers with Mobile Device Detection
How to Recruit Truck Drivers Despite record pay increases of +11% last year, the trucking industry still suffers from a massive shortage of 51,000 drivers in the United States. So, if you want to keep your products moving, you have to attract passive candidates from competing companies. Advanced mobile location data can help you capture the interest of those […]
Advanced Mobile Location Data Proves Valuable for Retailers
Knowing the past and present location of a customer or prospect has long been regarded as one of the most important advantages of mobile location data. And, savvy marketers are beginning to take notice. Enhanced Mobile Location Data Targeting Tools Who we are as consumers can often be based on where we are. Not just at […]
HOW TO BUY PROGRAMMATIC ADVERTISING
WHAT IS PROGRAMMATIC ADVERTISING? Traditionally, media has been sold by ad sales people responsible for negotiating a price for inventory on various mediums. Unfortunately, at least for the job market, with programmatic advertising buying, there is considerably less need for human salespersons. Increasingly, mobile advertising is being purchased programmatically through ad exchanges using real-time bidding. An ad […]
Mobile Marketing: Relevance Raises Response
Mobile Marketing Success stories Bob Bentz, president of mobile-first digital agency PURPLEGATOR, and author of RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING, gives a 55 minute webinar presentation about mobile marketing success stories. The presentation was sponsored by Convirza. Bentz takes you through his book which is used as a textbook […]
Mobile Advertising and its Uncanny Ability to Target Your Best Prospects
AN INTRODUCTION TO MOBILE ADVERTISING TARGETING When it comes to effective targeting, programmatic mobile advertising enjoys the superpower of context. Mobile’s uncanny ability to send the best message to the right person in the optimal location at the time when that person is most likely to buy is unsurpassed. Mobile advertising via apps and mobile websites allows for precision […]
