Advanced Mobile Location Data Proves Valuable for Retailers
Knowing the past and present location of a customer or prospect has long been regarded as one of the most important advantages of mobile location data. And, savvy marketers are beginning to take notice. Enhanced Mobile Location Data Targeting Tools Who we are as consumers can often be based on where we are. Not just at […]
HOW TO BUY PROGRAMMATIC ADVERTISING
WHAT IS PROGRAMMATIC ADVERTISING? Traditionally, media has been sold by ad sales people responsible for negotiating a price for inventory on various mediums. Unfortunately, at least for the job market, with programmatic advertising buying, there is considerably less need for human salespersons. Increasingly, mobile advertising is being purchased programmatically through ad exchanges using real-time bidding. An ad […]
Mobile Marketing: Relevance Raises Response
Mobile Marketing Success stories Bob Bentz, president of mobile-first digital agency PURPLEGATOR, and author of RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING, gives a 55 minute webinar presentation about mobile marketing success stories. The presentation was sponsored by Convirza. Bentz takes you through his book which is used as a textbook […]
Mobile Advertising and its Uncanny Ability to Target Your Best Prospects
AN INTRODUCTION TO MOBILE ADVERTISING TARGETING When it comes to effective targeting, programmatic mobile advertising enjoys the superpower of context. Mobile’s uncanny ability to send the best message to the right person in the optimal location at the time when that person is most likely to buy is unsurpassed. Mobile advertising via apps and mobile websites allows for precision […]
Mobile Video Advertising: Making Your Content Unskippable
Mobile Video: The Best Way to Gain Attention Online Today, more than ever, people demand immediate information and want to be entertained at the same time. So what better medium is there than mobile video advertising for marketers to resonate with their audience? With the advent of large data packages and prolific Wi-Fi, consumers are watching video […]
What Data Does Facebook Have on You?
And What You Should Do About It I’m not normal. For years, people have been telling me this. But, when it comes to data that businesses have on me, I figure the more the merrier. Take Facebook for example; the more Facebook knows about me, the more relevant the ads are going to be that […]
How to Get Started with Mobile Marketing
Purplegator’s Bob Bentz was a recent guest talking mobile marketing on the Marketing Communications Today podcast from the Integrated Marketing Communications program at West Virginia University. Where Should a Business Owner Start with MOBILE Marketing? Sometimes you fall into good things more by luck than by skill. Such was the case with my own experience with mobile […]
Text Message Sweepstakes Drive Engagement
Text Message Sweepstakes The Best Way to Build a Large Database When it comes to mobile marketing, there’s no better way to promote your business than with SMS text message marketing. Text message marketing is the oldest part of mobile marketing. In fact, at one time, text message marketing WAS mobile marketing. There was nothing else. Text […]
Mobile Marketing 2018
A Video Presentation of mobile marketing 2018 Bob Bentz, president of Purplegator and author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, gives an overview of mobile marketing 2018 in this video presentation. Bentz takes some of the best mobile marketing programs of the past five years and combines them with updated […]
There Is No Prime Time Anymore
In the 1980s, television advertising was a juggernaut. There were only three major networks, a handful of independents that didn’t have many viewers, some cable networks like MTV that took ads from taxidermists, and then there was this start-up called Fox that had the absolute worst programming you could ever imagine. But, even if you […]