Is It Mobile Marketing or Just Marketing?
First there was television and then the desktop computer. Today, cunning marketers are embracing the “third screen” of mobile and turning it into a marketing juggernaut, to the point where mobile will soon become the “first screen.” Along with the increased performance with the enhanced devices and connections comes an opportunity for businesses to engage […]
GEO TARGETED ADS FOR TRADE SHOWS & EVENTS
Savvy trade show exhibitors know that it’s not up to the show producers to do all their promoting for them. Well planned and executed pre-show and onsite mobile marketing can have a huge impact in driving qualified attendees to a booth. MOBILE ADS FOR PRE-SHOW MARKETING. Before the show, event marketers traditionally use a strategic […]
Text Message Marketing: How to Choose a SMS Keyword
What is a SMS keyword? An SMS keyword is the word that a consumer sends to a phone number, usually a short code, to immediately receive information back. Often, the end result of the keyword is to encourage an opt-in to a database to be marketed to in the future. CHOOSING A KEYWORD Choosing an […]
Google Recommends Moving Your Website to HTTPS
HTTPS: You Really Have No Choice In August, Google notified website owners via Google Search Console (formerly known as “Webmaster Tools”) of its plans to show security warnings on websites that are still using the (now old) http protocol. Search Console users were told that the Chrome browser (currently with market share of 45% in the USA) […]
The 3 Ways to Advertise on Snapchat
Snapchat is one of the fastest growing social media platform available right now. As of May of 2017, there are 166 million daily active users. Also, Snapchatters view an average of 1+ billion Snaps with filters. If your audience tends to skew young, Snapchat is where you want to broadcast your message. Here’s the breakdown of ages: Sponsored Lenses […]
Manage Your Online Reputation
Pizza Marketplace recently posted an infographic from websitebuilder.com about Online Reviews. The undeniable truth is this: Online reviews really can make or break your business. Are you managing your online reputation on a daily and weekly basis? Here’s why you should. Top industries impacted by online reviews According to the study, when a business responds to a negative review on […]
12 Things You Must Do Right When Establishing KPI’s for Mobile Marketing Campaigns
Tips For Creating Mobile KPI’s Want to read more about how to create key performance indicators (KPI’s) as they pertain to mobile marketing. Most of this information is available in my mobile marketing book Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. Need help in formulating your key performance indicators for your next mobile marketing campaign. Contact The […]
Introducing Gator Local – Local Listing Management
Local Listing Service – Better than YEXT When a potential customer is searching for information regarding your business, is the correct information coming up in their search results? Probably not. Incorrect information regarding your address, hours, phone number, website, etc. will make your potential customers turn to your competitors. At Purplegator, we have the solution […]
Website Design with FREE SEO Services
What good is having a great website if nobody CAN FIND IT? Free SEO Services from purplegator It continues to amaze me when local businesses invest in a spanking new website, then do nothing to optimize it for the search engines. In most cases, however, it’s not the business owners that are wrong; they’re in […]
Creating KPIs for Mobile Marketing Programs
Key performance indicators for mobile marketing campaigns must be made in advance, be easy to evaluate, and must give results of the performance of the campaign along the consumer path to purchase. In this article, I’ll discuss how to choose the right KPIs for your program, how to establish goals, and how to determine if […]