Website Design

Free SEO Services with our Web Development

We are living in the age of digital and mobile. Your website serves as your front entrance through which many customers will pass. Our mission is to give you a professional online presence that will generally enhance your organization’s image and branding, as well as attract and acquire new customers.

Website Template Design & Development

All of our web design and development strategies are created to do the following:

• Provide project management and graphic design in the United States, but outsource some of the hard coding overseas for cost savings for you.
• Create a website and/or website templates that provides ease of operation to our customers so that a person without html skills can edit and update the site.
• Provide training, and even a video, discussing how to operate the site so that current and future employees can do basic site updates.
• Include keyword research, and consult with the client, prior to the design of the wire frame, so that all pertinent keywords are identified and targeted.
• Include basic SEO services during the build of the new website design. It’s always easier to include the SEO bricks while you build the new website than afterwards.

Project Management and Coordination Plan

In order to develop a website that fulfills your goals, the web design and development work will take place in several distinct phases. The following indicates our general website design project management plan. Most of our web development projects can be completed in eight weeks or less.

Planning

Here, the scope, requirements, and description of the final website will be determined and documented, including the site goals, number of pages, site hierarchy, and SEO strategy.

Concept Design

Sketches, page mockups, templates, and wireframes are created that reflect the general appearance the look and feel of the new website.  Once approved, website development will begin.

Creation and Coding 

Purplegator will customize the site on its way to the final product.  Basic SEO solutions will be added. This is a major differentiator for us, as most web developers don’t provide any SEO services. In fact, most web designers don’t know very much at all about SEO. At Purplegator, we provide basic SEO services as part of the deal! 

Back-End Customization & Training

Customer will have an easy to understand back-end solution that will enable a non-programmer to make basic changes immediately and without contacting the provider and incurring additional fees. We will train you and we even will create a video so that you have it when a new employee joins your organization.

Website Review & Testing

Customer will test the site, sign-off on its completion, and Purplegator will make the site live.  Final payment is now due from the customer. Any bug fixes discovered in the next 14 days will be corrected at no additional charge.

Staff Training

After programming of the website has been completed, we will set up a training session for all personnel on how to use the new WordPress content management system (CMS). While this is standard for most sites, we take it one step further by providing you with a personal video of how to update the site. We recognize that personnel changes and it is important that you don’t lose that knowledge when you have new employees taking care of the website.

See a sample “How To” video production here

Blog

Google doesn’t like static websites so we always encourage customers to create and maintain an updated blog. Each time you post to your blog, it will enhance your search engine rankings and will encourage the Google BOT to return more often to update your pages. Much of the training we provide to you prior to launch will be on how to write blog posts that leave nothing to doubt, including how to write headlines and sub-headlines, how to write effective copy, add title and meta tags, and how to optimize your images for fast loading and maximum SEO value.

Social Media Integration

Social media integration has become a standard offering and an important one for your website. It can be a lot more than just buttons on your social media sites. Consider adding a live feed of your social media posts to the website home page.

Documentation on Development

In addition to the video, Purplegator will provide a document that describes the development of each section of the website. This documentation will be in non-programmer English and will be easy for administrative and marketing contacts to understand.

ADA Compliant

It has become increasingly important for businesses and organizations to be ADA compliant. Take a look at our Purplegator.com site and you’ll see a purple figure inside a circle in the upper right of the site. This is what we provide for ADA compliance should you decide to include it. To provide ADA compliance also for blind citizens, you will need the advanced compliance plug at an additional investment.

Mobile Friendly

As a mobile-first organization, we design websites for mobile first and then make them adhere to desktop. After all, that is the way that the world is moving. Responsive design will be used to ensure that your site works well on all size devices, including feature phones, smartphones, tablets, desktops, and even watches!

Hosting Services

In 2015, we experienced a horrendous hacking and D-DOS attack of our customer websites. It was not a fun experience and we knew there had to be a better way. We found that better way when we moved the websites to WP Engine. WP Engine is a specialist in hosting WordPress sites. It reviews all site themes and plug-ins to ensure that they are not infected and it warns us in advance of any
vulnerabilities. Since moving our sites to WP Engine, we have had not issues of any kind! We highly recommend that we host your sites at WP Engine to ensure their protection, site speed, and up-time is top notch.

Video

We are certainly fans of video for websites. Visit the Purplegator website and check out the great video production work we do here in The Swamp.

THE PURPLEGATOR DIFFERENCE: FREE SEO SERVICES

Purplegator understands that you can have the best website in the world, but if nobody knows about it, or can’t find it, what good is it?

A website should do two things well:

• Add credibility to the business.
• Generate new business.

Our websites will do both, because at the end of the day, it’s all about the additional sales your site brings you.

Search engine optimization is like building a house. It’s much easier to build in the SEO tactics when construction is going on than afterwards when you have to knock bricks out and replace them. That’s why we add standard SEO services during the build process. There are lots of great web designers out there, but few have any knowledge of SEO and if your developers don’t know SEO, your business ultimately suffers from it.

The standard SEO services we will incorporate into your site are:

• Keyword research
• Competitive analysis
• Appropriate title & meta tag strategies
• Image optimization
• Intra-site links
• External site link building
• Social media integration
• Google Plus listing (if needed)

Conclusion

Why work with Purplegator? Here are some of the reasons:

• 30+ year history of providing interactive services to media, advertisers, agencies, and government entities.
• FREE SEO services with every new web design!
• American project management with significant savings by outsourcing some
  development services overseas.

Want to get started with a new website design? Contact the Gators in The Swamp.