Which is Better? A Subdomain or a Subdirectory Website?

Which Works Best For You Depends on Your Product Line There was a time when almost any web developer with knowledge of SEO would automatically choose a subdirectory. Is that still the case today? The Definitions The Debate: Subdomains vs. Subfolders Years ago, most developers and SEO’s would have thought that the automatic answer to […]

Which is Better? A Single Domain or Multiple Domains?

The Advantages of Single Domains vs. Multiple Domains If your company has multiple products, brands, or divisions, you may need to decide whether to put all of those entities together on one large website or create multiple websites for each. There’s no one size fits all answer to this conundrum. It really depends on your […]

Geo-Targeting with Purplegator

Relevance Raises Response!   And, what could be more relevant than reaching customers and prospects who have visited a specific location such as your store or your competitor’s store?  We’re Purplegator. And, we believe that the best way to find new customers, or to get existing customers to buy more, is to identify those individuals whose […]

Website Design in The Swamp

Website Design Free SEO Services with our Web Development We are living in the age of digital and mobile. Your website serves as your front entrance through which many customers will pass. Our mission is to give you a professional online presence that will generally enhance your organization’s image and branding, as well as attract […]


“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  (John Wanamaker). Imagine this: If Pay Per Click advertisements existed back in the 1920’s, Mr. Wanamaker could easily have measured which half he was wasting. REACH CANDIDATES WITH PAY PER CLICK (PPC) How many people saw your last help […]

Can We Still Do Geofencing in Europe with GDPR?

Our First Account in Russia! Purplegator ranks on the first page for many “geolocation” type keywords such as “geotargeted mobile ads.”  So, it was a great tribute to our SEO team a few years ago when I got a call from a business in St. Petersburg, Russia.  The Russian company wanted to use geoconquesting to promote itself […]

Digital Advertising Terms

Digital Advertising Terms & Definitions A/B Testing: A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience. When running […]

Recruit Truck Drivers with Mobile Device Detection

How to Recruit Truck Drivers Despite record pay increases of +11% last year, the trucking industry still suffers from a massive shortage of 51,000 drivers in the United States. So, if you want to keep your products moving, you have to attract passive candidates from competing companies. Advanced mobile location data can help you capture the interest of those […]

Advanced Mobile Location Data Proves Valuable for Retailers

Knowing the past and present location of a customer or prospect has long been regarded as one of the most important advantages of mobile location data.  And, savvy marketers are beginning to take notice. Enhanced Mobile Location Data Targeting Tools Who we are as consumers can often be based on where we are. Not just at […]