Introducing Gator Local – Local Listing Management
Gator Local Listing Service – Better than YEXT When a potential customer is searching for information regarding your business, is the correct information coming up in their search results? Probably not. Incorrect information regarding your address, hours, phone number, website, etc. will make your potential customers turn to your competitors. At Purplegator, we have the […]
Website Design with FREE SEO Services
What good is having a great website if nobody CAN FIND IT? Free SEO Services from purplegator It continues to amaze me when local businesses invest in a spanking new website, then do nothing to optimize it for the search engines. In most cases, however, it’s not the business owners that are wrong; they’re in […]
Creating KPIs for Mobile Marketing Programs
Key performance indicators for mobile marketing campaigns must be made in advance, be easy to evaluate, and must give results of the performance of the campaign along the consumer path to purchase. In this article, I’ll discuss how to choose the right KPIs for your program, how to establish goals, and how to determine if […]
Learn About Mobile Marketing & Increase Your Bottom Line
It’s on your nightstand every night. It’s becoming your primary device. It’s your smartphone. Mobile devices are landing in the hands of more and more people every day. Every newly released model is faster and more powerful than the last. If targeting smartphones isn’t in your current marketing plan, you will understand why you need […]
Introducing Purplegator Pacific: Mobile Digital Agency Purplegator Opens in Hawaii
MOBILE Digital Agency Opens in Hawaii This week mobile digital agency Purplegator officially opened up its newest office: Purplegator Pacific. Our Honolulu Office is equipped to meet the mobile and digital marketing needs of clients in Hawaii, Japan, New Zealand & Australia. Our Pacific team has an intimate knowledge of the cultural differences that make a […]
What Are Super Bowl Ads Worth?
With the big game looming, we thought we’d take a minute to talk Super Bowl advertising. Yes, the reach of a Super Bowl ad is immense and the lure of attracting that volume of prospects is attractive, but the question becomes: what’s the ROI really on a massive campaign like that? What are Super Bowl ads worth? Is […]
Snapchat Marketing
Your typical customer is a millennial, that unique buyer aged 18 – 34 who seems both mysterious and elusive, and for many marketers, impossible to connect with. If you’re struggling with how best to reach and build rapport with millennials, you should be looking at Snapchat marketing. Millennials appreciate and understand marketing that feels tailored […]
Find Tenants Online
The way people shop has changed, as has the way they research making big purchases and commitments has changed. In fact, the process for both shopping and researching is dramatically different from just five years ago. People are more prone to research and comparison shop while on the go – and on their phones – […]
Mobile Marketing Statistics 2017
The Most Important Mobile Marketing Statistics for 2017 Every year, Bob Bentz prepares his analysis of the most important mobile marketing statistics for the new year. And as usual, his 2017 report is chock full of mobile marketing stats. These stats will help you sell your boss on one especially relevant need: a budget for mobile marketing in 2017. In addition to […]
How Does Mobile Geo-Targeting Work?
Consumers Hate Geo-Targeting. Marketers Love It! When I mention geo-targeting, people often ask: “How do you figure out where a user’s mobile has been to determine geo-targeting?” In most cases, we use third party data sources that provide this information to our agency. The cost of these third party data services are baked into the mobile […]