What Data Does Facebook Have on You?
And What You Should Do About It I’m not normal. For years, people have been telling me this. But, when it comes to data that businesses have on me, I figure the more the merrier. Take Facebook for example; the more Facebook knows about me, the more relevant the ads are going to be that […]
How to Get Started with Mobile Marketing
Purplegator’s Bob Bentz was a recent guest talking mobile marketing on the Marketing Communications Today podcast from the Integrated Marketing Communications program at West Virginia University. Mobile marketing has become one of the most powerful tools for businesses of all sizes. From optimizing your website for mobile users to engaging customers through text message marketing, […]
Text Message Sweepstakes Drive Engagement
Text Message Sweepstakes The Best Way to Build a Large Database When it comes to mobile marketing, there’s no better way to promote your business than with SMS text message marketing. Text message marketing is the oldest part of mobile marketing. In fact, at one time, text message marketing WAS mobile marketing. There was nothing else. Text […]
Mobile Marketing 2018
A Video Presentation of mobile marketing 2018 Bob Bentz, president of Purplegator and author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, gives an overview of mobile marketing 2018 in this video presentation. Bentz takes some of the best mobile marketing programs of the past five years and combines them with updated […]
There Is No Prime Time Anymore
In the 1980s, television advertising was a juggernaut. There were only three major networks, a handful of independents that didn’t have many viewers, some cable networks like MTV that took ads from taxidermists, and then there was this start-up called Fox that had the absolute worst programming you could ever imagine. But, even if you […]
What is Mobile Marketing or is it Just Marketing?
First there was television and then the desktop computer. Today, cunning marketers are embracing the “third screen” of mobile and turning it into a marketing juggernaut, to the point where it will soon become the “first screen.” Along with the increased performance with the enhanced devices and connections comes an opportunity for businesses to engage […]
Geo-Targeted Ads for Trade Shows and Events
Trade shows and industry events are some of the best opportunities for businesses to connect with potential customers, build relationships, and showcase their products or services. However, these environments are also incredibly competitive, with hundreds of exhibitors often vying for the attention of the same audience. The question becomes: how can your brand stand out […]
Google Recommends Moving Your Website to HTTPS
HTTPS: You Really Have No Choice In August, Google notified website owners via Google Search Console (formerly known as “Webmaster Tools”) of its plans to show security warnings on websites that are still using the (now old) http protocol. Search Console users were told that the Chrome browser (currently with market share of 45% in the USA) […]
The 3 Ways to Advertise on Snapchat
Snapchat is one of the fastest growing social media platform available right now. As of May of 2017, there are 166 million daily active users. Also, Snapchatters view an average of 1+ billion Snaps with filters. If your audience tends to skew young, Snapchat is where you want to broadcast your message. Before we talk about how to […]
12 Things You Must Do Right When Establishing KPI’s for Mobile Marketing Campaigns
Tips For Creating Mobile KPI’s Want to read more about how to create key performance indicators (KPI’s) as they pertain to mobile marketing. Most of this information is available in my mobile marketing book Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. Need help in formulating your key performance indicators for your next mobile marketing campaign. Contact The […]