Social Media by the Ages
So you know who your customers are…but where are they? You’ve done your market research. You’ve sent out surveys. There is a clear need and (better yet!) a demand for your product and/or service and you know who’s buying it. You have clear demographics on who your customers are. You assume they watch TV and […]
MOBILE MOTION PICTURES TO BE THE DIGITAL STAR OF 2017
WHY SHOULD YOU PRIORITIZE MOBILE VIDEO FOR YOUR NEXT CAMPAIGN? If a picture is worth a thousand words, how much is a mobile video worth? Savvy businesspersons such as Facebook CEO Mark Zuckerberg certainly recognize the power of mobile video. “We’re particularly pleased with our progress in video as we move towards a world where video is at […]
How to Drive Traffic to Your Trade Show Booth
Reach trade show attendees on their mobile phones – Your message on the move. I’ve attended numerous trade shows. And, there have been some very creative pre-show and in-show trade show marketing efforts that I’ve received. One that I recall that was especially effective was a company that mailed me a single glove and to get […]
How To Hire Truck Drivers
Did you know there’s a shortage of 89,000 truck drivers in the United States? Did you know that the gap will likely grow to almost 900,000 by the end of 2025? In addition to the shortage itself, many recruiters struggle to find and hire qualified truck drivers. Most qualified truck drivers are already gainfully employed and on the […]
How to Hire Nurses
Were you aware that according to Health Affairs, the leading journal of health policy thought and research, the nursing shortage will reach to up to 260,000 RNs by 2025? Depending on who you listen to, furthermore, the deficit may actually reach 1 million RNs. While the nursing is one of the fastest growing occupations in […]
History of the Mobile Phone
Tracking the most important innovations in mobile phone technology – Pre-mobile, when it was just a dream: William Rae Young was a Bell Labs engineer who first suggested what ultimately became the concept behind the cellular mobile phone system. It was Young’s idea to create the hexagonal cell concept through cities so that every mobile […]
How to Make More Dough with Mobile Marketing
Spontaneity drives restaurant visits – Deciding when and where to eat is usually a spontaneous decision. Sure, people might have plans to attend a fancy restaurant on Friday or Saturday night with friends, but when it comes to pizza and other casual dining options, it’s all about being in the right place at the right […]
How to Recruit Truck Drivers
The trucking industry is stepping on the gas – and not letting up! Last year the trucking industry generated $700.4 billion in revenue, setting an all-time high for the industry (Memphis Daily News). The trucking industry’s good fortunes should shed some light on the state of the economy, as the economy still relies heavily on transportation, […]
Free Advertising…
Is free no more. And that’s ok. Paying for ads on Facebook is a good idea. Boosted posts are not a good idea, even though you might be tempted to, given their cost structure. Not so long ago, the news for small businesses was that there was a FREE ADVERTISING source taking hold of North America. […]