The Google Job Search Engine – Is This the Answer to Finding Great Talent?

According to this article from @TechCrunch, 46% of US employers say they face talent shortages, and these same employers are continually searching for new ways to acquire new employees. The Job Search market is already saturated with job boards: Indeed, Monster, and CareerBuilder just to name a few. Google’s new Job Search engine will be a great […]

Chatbots for Business: 5 Benefits

Chatbots should be in your marketing mix for your business. If you do not use chatbots for business, it is time to get started. Continue reading to learn about the benefits of chatbots and how they can boost your business. If you need to expand your business, a lot of owners consider two options: A.) […]

Analyzing mobile campaign metrics with the Purplegator Dashboard

How did my campaign perform? Introducing the Purplegator Dashboard for mobile display and banner campaigns. “How did my mobile campaign perform?” With the Purplegator Dashboard, you can easily download a variety of data and metrics, charts and graphs into PDFs that can be printed or emailed. Most of the data can be downloaded into .csv […]

Now is the Time to Reach Busy Parents & Campers on their Mobile Devices

Summer Camps have a tight window of opportunity in which to attract, engage and acquire their primary audience – busy parents. At the same time, many camps also need to be marketing to the campers themselves with a very different message and focus. With so many marketing and media options available, be sure that the […]

Put the POW in Your Ski Resort Marketing

ki Resorts have a tight window of opportunity in which to attract, engage and acquire their audience. Whether you cater to young people, families, or pros, your ski resort marketing needs to grab attention quickly so that the people who see it convert to guests at your resort. With so many marketing and media options […]

5 Important Reasons to use Video in Your Marketing

Did you know that both YouTube and the iPhone are only 10 years old? It’s hard to deny the impact that both have had on how we communicate, how we gather information, and how we may need to update the ways we market our businesses.   Have you considered adding video to your marketing mix? […]

Top Digital Advertising Agency Debut

Purplegator to Debut at LMC Annual Meeting in New Orleans King of Prussia, PA – Purplegator, a mobile-first digital agency, will exhibit at Lumbermens Merchandising Corporation (LMC) Annual Meeting. This meeting takes place March 8-10, 2017, at the Morial Convention Center in New Orleans. This event marks the official debut for Philadelphia’s top digital advertising agency. To date, LMC […]

Marketing Metrics For the Savvy Marketing Expert

Marketing Metrics for the New Year First, from the Purplegator family to yours, Happy New Year! As we all prepare to tackle the coming needs of the business that 2017 will bring, it’s high time to finalize your marketing plan for the year if you haven’t already. As you know, mobile digital marketing is now a […]

Location Based Marketing Gives You The Competitive Edge

Location Based Marketing Delivers Better Results. Period. It might sound too good to be true, but the fact is, mobile advertising makes it easier than ever to get your message in front of the right person at the right time, in the right place and on the right device with virtually NO waste. How? Location based […]

Social Mobile Recruiting

Social Mobile Advertising as a Recruiting Tool If you are an HR Manager, a Talent Acquisition Manager or just the person tasked with finding and hiring the right people for your company, you’ve likely tried multiple combinations of the following: As you know, the real challenge is determining the best and most efficient way to connect […]