Mobile Marketing 2018

A Video Presentation of mobile marketing 2018

Bob Bentz, president of Purplegator and author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, gives an overview of mobile marketing 2018 in this video presentation. Bentz takes some of the best mobile marketing programs of the past five years and combines them with updated industry statistics to provide an entertaining overview of the industry. Special attention is given to the Key Performance Indicators (KPIs) of the programs.

Each segment of the presentation pulls together some updated facts and statistics on that particular aspect of mobile marketing and then adds an entertaining video of a top mobile marketing campaign. The presentation has nine segments that essentially follow the chapters of the 354 page mobile marketing book.

  1. Introduction to Mobile
  2. Advantages of Mobile
  3. Mobile-Optimized Websites
  4. Text Message Marketing
  5. Social Media
  6. Mobile Advertising
  7. Mobile Apps
  8. Mobile Commerce
  9. The Future of Mobile

In the presentation, you will see some of the best mobile marketing campaigns of the past few years from companies such as Adidas, Chiquita, Ford, Dunkin’ Donuts, Coors, Abercrombie & Fitch, Hellman’s, and Gatorade. The presentation culminates with a riveting video, sponsored by Gatorade, starring Washington Nationals’ superstar Bryce Harper showing off virtual reality to a group of young ballplayers. With this, the presentation takes the viewer from the 3 pound “mobile” phones of the 1980’s to present day mobile mania.

Bentz has given this speech at numerous industry events and while on his book speaking tour. The presentation has been given in Philadelphia, King of Prussia, and Harrisburg, Pennsylvania, Morgantown and Huntington, West Virginia, and in Cincinnati, New York, and Vancouver. He most recently gave this presentation as part of Marshall University’s Cohen Business Professionalism Speaker Series held at the Lewis College of Business.  Bob is also an adjunct at the University of Denver where he teaches the online graduate level course in mobile marketing in the Communication Department.

If you are interested in having Bob speak at one of your upcoming events about mobile marketing 2018, please contact us at Purplegator.

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