User-Generated Content in E-commerce
User-generated content became a force in e-commerce. As more and more consumers checked peer reviews and recommendations, even sharing their experiences before making purchases, UGC could not be belittled and was really appreciated in building trust and driving sales. Brands that incorporate authentic customer content see increased engagement and conversions. From rave reviews and shots […]
Do Broken Links Affect SEO?
Now, try being the end-user who clicked on the link to some website, but he landed on an annoying error page. Not only does it mean an end-user’s nuisance, dead or broken links severely hurt the SEO performance of your website. The proper structure of a site means smooth engine rankings, together with seamless users’ […]
What Are Unique Visitors on a Website
In website analytics, one of the key metrics that help understand the audience is “unique visitors.” But what are unique visitors on a website, and why are they important? This guide will explain these concepts, their significance, and how to track them effectively. Definition of Unique Visitors Unique visitors represent the number of individual users […]
What is Social Mirroring Advertising?
In today’s competitive digital landscape, businesses are constantly looking for innovative ways to capture attention and drive engagement. Social mirroring advertising has emerged as a powerful strategy that bridges the gap between social media and display advertising. By repurposing social media posts as display ads across apps and websites, brands can extend the reach of […]
20 Tips to Generate More HVAC Leads
Running a successful HVAC business means more than just providing excellent service, it also requires a steady pipeline of new customers. With competition heating up and seasonal demand often fluctuating, finding effective HVAC lead generation strategies is crucial. Whether you’re navigating the busy summer cooling rush or filling in the slower months, smart marketing tactics […]
Purplegator Named the 64th Fastest Growing Company in 2023 Inc. Northeast Regionals
Securing the impressive 64th spot on this esteemed roster, Purplegator has emerged as a true powerhouse in the advertising and marketing agency industry.
SEO for Cannabis Retailers
High on SEO: A Smokin’ Guide to Increasing Web Traffic to Your Cannabis Store Website
Grow Your Sales With Google Shopping
Google Shopping is a great way to boost your ecommerce sales. We’ll outline how you can get started on the platform.
Your Ultimate Guide to Pay Per Click Advertising
Pay per click is a vital part of any mobile marketing campaign. We’ll share the keys to success in a pay per click campaign throughout this article.
No E-Commerce Site? No Problem: How to Sell More Without an E-Commerce Site
Don’t have a fancy e-commerce website? Social media can help! Social media is a great tool for small businesses to connect with their clientele. You might not have the budget for an all encompassing e-commerce website that can compete with the likes of Target, Walmart or Amazon. That doesn’t mean that you can’t give your […]