What is Social Mirroring Advertising?

Engagement Rates with Social Mirroring Exceed Traditional Display Advertising

What is Purplegator’s Social Mirror Advertising?

Purplegator’s social mirror ads are near exact replicas of your social media posts, but they appear on thousands of non-social media websites and apps. When clicked, they can direct the consumer to the social media platform or the company’s website. 

How Social Mirroring Works

Imagine you are on The Weather Channel’s website or in ESPN’s app and you see a Facebook or other social media style advertisement there. What? Where am I? 

We are all so used to seeing Facebook and other social media ads and we all know their display format. So, if you saw a Facebook ad on a traditional non-social media website, it would surely stand out, wouldn’t it? 

That’s what we do with social mirror advertising. We take a traditional social media post that you already have and make it fit to the normal ad sizes that are utilized on mobile and desktop websites and in-apps. So, your message can be seen on thousands of websites and apps with unique display creative that will stand out from the other display ads. 

Social Mirroring’s Increased Engagement Rates

Any marketing agency worth their weight does A/B testing and Purplegator continues to do such testing with its clients who are interested in optimizing their display advertising with social mirroring. When doing A/B testing of social mirror ads versus typical display ads, Purplegator has seen click and tap through rates as high as 4.6x greater with the social mirroring ads versus traditional display ads. 

Why does this happen? We have several ideas as to why.

• The ads stand out from the din of online advertising, because they just seem to be out of place. 
• Ads on social media typically get significantly greater click and tap through rates

The Call To Action with Social Mirroring 

Here’s one of the bonuses with social mirror advertising. You can use up to three different calls to action depending on where the consumer clicks or taps on the ads. These may include:

• a link to the social media page
• a link to the actual post on the social media page
• a link to the company website. 

Ready to Take the Next Step?

At Purplegator, we are always looking for new opportunities to improve engagement and your sales results. In an industry that has not seen tremendous innovation in the past few years, social mirroring stands out as a new and improved strategy to enhance the effectiveness of your marketing efforts. 

Contact Us at Purplegator to learn more about how social mirroring can help you take your display advertising to the next level.