Why Relevance Raises Response—A Smarter Ad Playbook
What is CPC? CPC stands for Cost Per Click, and it’s one of the most important metrics in digital advertising. I prefer to silo CPC as per click from a desktop computer and use CPT (cost per tap) from a mobile phone. After all, nobody truly “clicks” on a mobile phone, do they? Regardless, CPC […]
Get Your Business in Google Search AI Results
Like everything else these days, the SEO game has changed with the advent of AI atop the Google Search results. This has led to a newly defined term that was not thought of a decade ago—zero click searches. In fact, according to Spark Toro, 58.5% of all US searches today are zero click searches. After […]
Mobile Marketing for E-commerce
With the gradual shift of consumers towards shopping on mobile devices, mobile marketing has become a major influencer in e-commerce. M-commerce is likely to contribute more in the share of total online sales in the near future. As one recent study estimated, in 2021, mobile commerce is expected to compose almost 73% of total e-commerce […]
User-Generated Content in E-commerce
User-generated content became a force in e-commerce. As more and more consumers checked peer reviews and recommendations, even sharing their experiences before making purchases, UGC could not be belittled and was really appreciated in building trust and driving sales. Brands that incorporate authentic customer content see increased engagement and conversions. From rave reviews and shots […]
Do Broken Links Affect SEO?
Now, try being the end-user who clicked on the link to some website, but he landed on an annoying error page. Not only does it mean an end-user’s nuisance, dead or broken links severely hurt the SEO performance of your website. The proper structure of a site means smooth engine rankings, together with seamless users’ […]
What Are Unique Visitors on a Website
In website analytics, one of the key metrics that help understand the audience is “unique visitors.” But what are unique visitors on a website, and why are they important? This guide will explain these concepts, their significance, and how to track them effectively. Definition of Unique Visitors Unique visitors represent the number of individual users […]
What is Social Mirroring Advertising?
Engagement Rates with Social Mirroring Exceed Traditional Display Advertising What is Purplegator’s Social Mirror Advertising? Purplegator’s social mirror ads are near exact replicas of your social media posts, but they appear on thousands of non-social media websites and apps. When clicked, they can direct the consumer to the social media platform or the company’s website. […]
The Rise of Micro-Moments: How Precision Marketing is Capitalizing on Split-Second Consumer Decisions
Micro-moment marketing is short periods of time when people grab their phones to find quick answers or get inspirational ideas during some tasks. These moments are really important today because they influence how customers behave and make purchase decisions. When brands understand what customers need or want in real-time, they can accordingly provide useful information, […]
Best SEO for small business packages
Are you struggling with getting your small business noticed online? Choosing the right SEO package could be the perfect solution for you. Just having a website is simply not enough while operating in the modern marketing world. The online space today is more competitive than it has ever been before. If you want your business […]
20 Tips to Generate MORE HVAC Leads
1. Search Engine Optimization (SEO) Optimize your website with relevant keywords and use local SEO strategies to rank higher in search engine results, making it easier for potential customers to find you. Purplegator will provide a free SEO keyword audit for you! 2. Pay Per Click (PPC) Advertising Use PPC ads on Google and Bing […]
