What is SEO & Why does it Matter?
Investing in SEO is one of the smartest things you can do for your business. Almost 70% of all online experiences begin with a search engine, so you’ll want to do everything you can to make sure your brand appears in relevant search results. So what exactly is SEO and why does it matter for […]
Purplegator Named the 64th Fastest Growing Company in 2023 Inc. Northeast Regionals
Securing the impressive 64th spot on this esteemed roster, Purplegator has emerged as a true powerhouse in the advertising and marketing agency industry.
SEO for Cannabis Retailers
High on SEO: A Smokin’ Guide to Increasing Web Traffic to Your Cannabis Store Website
Grow Your Sales With Google Shopping
Google Shopping is a great way to boost your ecommerce sales. We’ll outline how you can get started on the platform.
Your Ultimate Guide to Pay Per Click Advertising
Pay per click is a vital part of any mobile marketing campaign. We’ll share the keys to success in a pay per click campaign throughout this article.
No E-Commerce Site? No Problem: How to Sell More Without an E-Commerce Site
Don’t have a fancy e-commerce website? Social media can help! Social media is a great tool for small businesses to connect with their clientele. You might not have the budget for an all encompassing e-commerce website that can compete with the likes of Target, Walmart or Amazon. That doesn’t mean that you can’t give your […]
Mobile Advertising: How to Increase Your ROI on Your Mobile Display Campaign
Mobile Advertising When it comes to mobile advertising, we wrote the book on it…literally. There has never been an advertising medium quite like mobile that enables a brand to effectively target the right consumers, in the right place, at the right moment. — Bob Bentz, Relevance Raises Response Traditionally, media has been sold by ad sales […]
Mobile and Digital Advertising Targeting
How to Find Your Most Responsive Audience on Smartphones and Desktops There has never been an advertising medium quite like mobile advertising that enables a brand to effectively target the right consumers, in the right place, at the right moment. The tools available to target your audience on mobile and desktop are plentiful. Here’s an […]
Your SEO Agency |What You Should Expect
SEO: It’s a confusing thing to buy if you’ve never done it yourself. Here’s a checklist of what you should expect when choosing an SEO agency. Do I Need an SEO Agency? Normally, it goes without saying, but if you aren’t listed on page one of the Google search results, you likely aren’t going to […]
35 Tips to Maximize the Performance of your Digital Advertising Campaign
Purplegator’s Bob Bentz, author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, provides methods for improving the effectiveness of your mobile and digital advertising. Are your mobile and digital display advertising campaigns not meeting your lofty expectations? Here’s some ways that you can continue to increase the effectiveness of your marketing efforts and improve […]