Mobile Advertising: How to Increase Your ROI on Your Mobile Display Campaign

Mobile Advertising When it comes to mobile advertising, we wrote the book on it…literally.  There has never been an advertising medium quite like mobile that enables a brand to effectively target the right consumers, in the right place, at the right moment.  — Bob Bentz, Relevance Raises Response Traditionally, media has been sold by ad sales […]

Mobile and Digital Advertising Targeting

How to Find Your Most Responsive Audience on Smartphones and Desktops There has never been an advertising medium quite like mobile advertising that enables a brand to effectively target the right consumers, in the right place, at the right moment. The tools available to target your audience on mobile and desktop are plentiful. Here’s an […]

Your SEO Agency |What You Should Expect

SEO: It’s a confusing thing to buy if you’ve never done it yourself. Here’s a checklist of what you should expect when choosing an SEO agency.  Do I Need an SEO Agency? Normally, it goes without saying, but if you aren’t listed on page one of the Google search results, you likely aren’t going to […]

35 Tips to Maximize the Performance of your Digital Advertising Campaign

Purplegator’s Bob Bentz, author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, provides methods for improving the effectiveness of your mobile and digital advertising.  Are your mobile and digital display advertising campaigns not meeting your lofty expectations? Here’s some ways that you can continue to increase the effectiveness of your marketing efforts and improve […]

Top 10 Reasons to Use WordPress

WordPress is used by 37% of all American websites…and for good reason. Web Development in Philadelphia, Des Moines, Buffalo, Honolulu We Are WordPress Experts If you wish to be able to update your website without incurring costs every time you need something, you will make the right choice by choosing WordPress and web design experts Purplegator. […]

Which is Better? A Subdomain or a Subdirectory Website?

Which Works Best For You Depends on Your Product Line There was a time when almost any web developer with knowledge of SEO would automatically choose a subdirectory. Is that still the case today? The Definitions The Debate: Subdomains vs. Subfolders Years ago, most developers and SEO’s would have thought that the automatic answer to […]

Which is Better? A Single Domain or Multiple Domains?

The Advantages of Single Domains vs. Multiple Domains If your company has multiple products, brands, or divisions, you may need to decide whether to put all of those entities together on one large website or create multiple websites for each. There’s no one size fits all answer to this conundrum. It really depends on your […]

Geo-Targeting with Purplegator

Relevance Raises Response!   And, what could be more relevant than reaching customers and prospects who have visited a specific location such as your store or your competitor’s store?  We’re Purplegator. And, we believe that the best way to find new customers, or to get existing customers to buy more, is to identify those individuals whose […]