20 Tips to Generate MORE HVAC Leads

1. Search Engine Optimization (SEO)

Optimize your website with relevant keywords and use local SEO strategies to rank higher in search engine results, making it easier for potential customers to find you. Purplegator will provide a free SEO keyword audit for you!

2. Pay Per Click (PPC) Advertising

Use PPC ads on Google and Bing to target specific keywords related to HVAC services. We’ll identify your most profitable services and target them! You’ll get complete transparency so you know exactly what went to Google and how much Purplegator earned. 

3. Content Marketing

Create valuable content, such as blog posts, articles, and videos that address common HVAC issues, maintenance tips, and energy-saving advice. This positions you as an authority in the industry and attracts potential leads. It also earns recognition with Google for its E-E-A-T acronym. (Expertise, Experience, Authoritativeness, and Trustworthiness) 

4. Social Media Marketing & Advertising

Engage with your audience on social media platforms like Facebook, Instagram, and LinkedIn. Share updates, promotions, and educational content to attract and retain followers. We can match your database to your customer’s mobile phones and desktop and laptop computers at home and at work. Then, serve them ads for annual checkups and other standard reminder services. No Waste!

5. Email Marketing

Build and maintain an email list of past customers and prospects. Send regular newsletters, seasonal offers, and maintenance reminders to keep your brand top of mind. We’ll do the creative and keep the database up to date for those who have engaged with the emails and those who have not. 

6. Online Reviews & Reputation Management

Purplegator will contact your existing customer database via email and text message and encourage them to leave you a review. If it is a 4 or 5 star review, it goes directly to the third party review site such as Google Business Profile or Facebook Reviews. In the unlikely event that it is a 3 star or lower review, we’ll redirect the message to you so you can solve the consumer’s issue.

7. Google My Business Optimization

Claim and optimize your Google Business Profile listing with accurate business information, photos, and customer reviews. This greatly helps to improve local search visibility.

8. Local Listing Management

Purplegator will add your website on 75+ directories such as Google Business Profile, Facebook, Yelp, Google Maps, and Apple Maps. Local listing management, also known as “citations,”  are a great way to win those “HVAC near me” searches.

9. Promotional Products

Branded merchandise, or schwag, is always appreciated by customers and is an inexpensive way to keep in front of your target market. Give them out at local trade shows, events, and to new customers. We like products that last a long time and stay in the house to remind your customers of your brand later. 

10. Direct Mail Campaigns

Use targeted direct mail campaigns to reach homeowners in your service area. Include promotions, discounts, and information about seasonal services.

11. Streaming TV and Radio

The great thing about streaming TV and radio, as opposed to broadcast and terrestrial radio, is that we have the same targeting ability as we do with digital advertising. So, if you only want to advertise to the highest income residents, we can do that!

12. Direct to Voicemail

Purplegator’s exclusive Direct to Voicemail product enables you to make an automated phone call to your opt-in database that goes right to the voicemail without ever ringing the phone. By using our AI enhancement, we can even add the name of the recipient to your voice message!

13. Public Relations

PR is a great way to market your heating and cooling business. Unlike SEO link building strategies, digital PR naturally builds links while spreading brand awareness as your releases gain exposure with online and traditional media. 

14. User Friendly Websites

Your website needs to do two things – represent your brand well and generate new business leads. We will see that yours does both by ensuring it has adequate site speed, easy to use navigation on both desktop and mobile, and form fills to generate new leads. 

15. Customer Testimonials & Case Studies

Share customer testimonials and case studies on your website and social media. This demonstrates your expertise and the quality of your work. Purplegator can make professional video interviews of your most satisfied customers. 

16. Video Marketing

Create videos showcasing your services, customer testimonials, and HVAC tips. Share these on YouTube, your website, and social media channels such as Facebook, Instagram, and TikTok. .

 17. Call Tracking

Monitoring all of your marketing efforts is the single most important thing you can do to increase engagement and sales. We’ll add code to your website that monitors form fills and uniquely changes the phone number on your website so we can track the marketing strategy that generated the phone call lead.

18. Retargeting Ads

You are investing a lot of money to get a local household to your website. So, why only reach them once? With retargeting we will follow these customers and prospects around the web so they continue to see your brand message. 

19. Database Management

You likely already have a database of customers and prospects and are engaging with them through various means. Purplegator has memberships with various list providers that we pay a monthly fee for. We can easily expand your database with names, emails, and phone numbers of others to add to your existing database. 

20. Geolocation Advertising

With geolocation, we can advertise your HVAC services only to those households in your target area. We can avoid renters and add a bevy of demographic information to make sure that your message is seen by customers most likely to need your services. We will also use “aspirational imagery” in our ads so that the person in the ad looks like the person we are targeting.