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Marketing
Email and SMS marketing for real estate are two of the most effective tools agents can use to stay connected with leads and clients. In a crowded digital...
News
Purplegator is proud to announce its inclusion in Financial Times’ prestigious list of The Americas’ Fastest Growing Companies for 2025. This...
Marketing
Selling a home without an agent can quickly become overwhelming—even for the most determined FSBO sellers. From pricing and paperwork to marketing and...
Marketing
What is CPC?
CPC stands for Cost Per Click, and it’s one of the most important metrics in digital advertising. I prefer to silo CPC as per click from...
Search Engine Optimization (SEO)
Like everything else these days, the SEO game has changed with the advent of AI atop the Google Search results. This has led to a newly defined term that...
Marketing
Email marketing remains one of the most powerful real estate agent tools. A fantastic email can generate leads, nurture relationships with past clients,...
Marketing
Email is still one of the most powerful marketing tools in a real estate agent’s arsenal—but simply hitting “send” isn’t enough. Every email campaign creates...
Automation
Following up on leads is likely the most critical real estate sales process. A well-written follow-up email keeps leads and prospects engaged, increases...
Marketing
Email marketing is one of the most effective ways for real estate agents to stay on their clients’ radar—whether they’re new leads, long-time clients,...
Marketing
Real estate agents need an efficient way to stay connected with leads, clients, and past customers without spending countless hours on follow-ups. While...
Marketing
Success in real estate often comes down to staying top-of-mind with potential buyers and sellers. Since most decisions don’t happen overnight, maintaining...
Marketing
Therefore, customer acquisition becomes a critical task to assure the success of a DTC brand. This has always been a very competitive industry; ever-changing...
Content
Content marketing has been that bedrock upon which most of the DTC brands have created this close affinity with their audiences. Indeed, through engaging...
Automation
Email marketing remains one of the most powerful ways for DTC brands to engage with their customers. This channel gives an opportunity for companies to...
Pay Per Click (PPC)
Paid advertising helps direct-to-consumer brands scale and achieve more sustainable growth. Unlike traditional retail, DTC businesses rely far more on...
