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How to choose the best white label copywriting services for you business
For businesses that are looking to improve their website traffic and increase conversion rates, white label copywriting service is often a solution. This outsourcing strategy lets them leverage high-quality and professional content writing without the overhead costs of in-house writers.
In this blog, we will give you tips, best practices and checklists about partnering with a white label copywriting agency, how to find and select them.
What to Look for in a White Label Copywriting Service
There are several factors to consider when you are in search of white label copywriting service, here is what to do:
- If not available, request your industry-related samples, at least 2-3 writing samples and their performance metrics.
- Propose a small test project. It can be a 500-word blog post or a set of social media posts. Evaluate not only the writing but also white label copywriting agency’s communication and processes.
- Ask what SEO tools they use, for instance, Ahrefs, Semrush, Moz, etc. And request a sample SEO brief they typically work from.
- Check their quality assurance process, ask about editing rounds and tools.
- Ask how much they can scale up.
- Think and analyze their prices; ask if they have volume discounts or packages.
- Be specific, are they only providing white label copywriting services or also content calendars and topic suggestions?
Expertise in different industries
To evaluate white label copywriting expertise follow these tips:
- Ask for niche-specific writing samples. For example, if you are operating in the SaaS industry ask for product announcements, onboarding guides, API documentation, etc.
- Another method to evaluate their expertise is to give them a complex topic from your industry and ask them to explain it in simple terms.
- You can do the same to test their research skills. Give them a topic in your industry and ask for an outline with sources.
- Not decisive, but still an advantage if they have industry certifications, for instance, HIIPA compliance training if you want them to write about the healthcare industry.
Proven track record and testimonials
Obviously, you need proven experience when selecting a white label copywriting service, so here is what to do to assess that:
- Check their website for detailed case studies, where there will be an in-depth analysis of the developed content strategy, types and volume of content and what results did they achieve.
- You can also request client references from their current customers, preferably from similar industries as yours.
- Ask for before and after examples of content that they have optimized.
Scalability of services
Think about the future, when your business grows and you will need more content. You will need a white label copywriting service that will be able to scale alongside your business. To ensure they are able to scale:
- Ask how many writers they are and if they are planning to onboard new ones.
- Test their volume capacity, by asking 3 or 4 times more than your usual volume.
- Request samples of various content types, for example: long-form content; technical whitepapers; sales emails; video scripts; etc.
- Discuss their capabilities for urgent needs. If they can deliver a 2000-word quality article within 24 hours.
Key Benefits of White Label Copywriting Services
Cost-effectiveness of outsourcing content writing
One of the main benefits of white label copywriting services is their cost-effectiveness, which can reduce your content production expenses. However, to maximize this effectiveness you should:
- Conduct a cost comparison.
- Calculate your in-house content costs. Formula: (Average writer salary + benefits + overhead) ÷ Average monthly word count.
- Compare that to white label agency rates, which are usually in between $0.05-$0.25
- Pay attention to hidden costs, such as time spent on hiring and training, software costs and management overhead.
- Try a hybrid model and start with outsourcing 20% of your content to test quality and then increase it gradually.
Flexibility and customization options
Another advantage of white-label copywriting is that it is flexible and adaptable to your specific needs. To fully leverage this:
- create a detailed style guide where you will provide voice, tone, terminology, taboo words, and examples of ideal content
- test adaptability with diverse types of content, for instance, start with a mix of 2 blogs, 1 whitepaper and 5 product descriptions and then evaluate how well they adapt to each of the content types.
- After each project, give them specific feedback on areas of improvement.
Speed and efficiency of white-label agencies
White label copywriting agencies and other services can deliver content much more quickly and efficiently than in-house teams and freelancers, as they have more streamlined processes and a bigger pool of writers. It results in faster turnaround times. To make it even faster plan your content as in advance as possible and order in batches.
White Label Copywriting vs. In-House Writing
Compare the benefits and drawbacks of using an external agency versus managing content creation in-house.
Choosing between white label copywriting and in-house writing depends on your business-specific needs. Let’s break down the benefits and drawbacks of each:
In-House Writing
Pros:
- Deep brand knowledge
- Immediate availability
- Direct oversight
- Seamless integration with other departments
Cons:
- Higher fixed costs (salaries, benefits, equipment)
- Capacity limitations
- Struggles with workload fluctuations
- Less specialized skills for diverse content types
White Label Copywriting Services
Pros:
- Scalability to meet varying demands
- Diverse expertise across industries and content types
- Cost-efficiency (pay only for what you need)
- Ability to handle large volumes and tight deadlines
Cons:
- Initial time investment in brand voice guidance
- Takes time to fully align with brand nuances
- Less control over individual writers
Top Features of the Best White Label Copywriting Agencies
Specialized content creation for SEO
Leaders in white label SEO copywriting services know how important search engine optimization is in content strategy, so usually they use keyword research, and on-page SEO techniques and create content structures that are SEO-friendly. These types of white label copywriting agencies can create content that ranks well in search results, is relevant and drives traffic and conversions.
Besides creating SEO optimized content they should provide regular reports on keyword rankings and organic traffic growth. Also, future recommendations based on performance.
Transparent pricing and packages
White label copywriting services that you are going to choose, should offer clear pricing models. They should provide detailed breakdowns of their packages, which can be similar to these:
Tiered pricing models:
- Example:
- Basic: $0.08/word (500-word blog posts, 2 revisions)
- Standard: $0.12/word (1000-word articles, keyword research, 3 revisions)
- Premium: $0.18/word (2000+ word whitepapers, full SEO optimization, unlimited revisions)
Volume-based discounts:
- 10-20 articles/month: 5% off
- 21-50 articles/month: 10% off
- 50+ articles/month: 15% off
How to Evaluate White Label Copywriting Services for Your Business
Let’s sum up how to choose the ideal white label copywriting service by this checklist:
- Assess your content requirements:
- Determine your monthly content needs (e.g., 10 blog posts, 5 product descriptions)
- List required content formats (blogs, whitepapers, social media posts)
- Identify any niche expertise needed
- Evaluate potential agencies:
- Request and review their portfolio
- Ask for samples in your industry
- Check testimonials and case studies
- Test their capabilities:
- Commission a paid trial project
- Provide a detailed brief and evaluate their output
- Assess turnaround time and communication
- Check their SEO prowess:
- Ask about their keyword research process
- Review their on-page SEO techniques
- Request sample SEO performance reports
- Examine pricing and packages:
- Compare their rates to your budget
- Ensure transparency in pricing and services offered
- Assess collaboration tools:
- Demo their project management system
- Check compatibility with your existing workflows
- Evaluate ease of providing feedback and revisions
- Verify quality control:
- Inquire about their editing process
- Ask about writer vetting and training
- Understand their policy on revisions and rewrites
- Gauge scalability:
- Discuss their capacity for increased volume
- Ask about their pool of writers
Following these simple steps, you can easily identify a white label copywriting agency that will meet your business needs. If you want high-quality, white label copywriting services now, consider Purplegator’s as your partner. Our team of white label copywriters can handle every content need you have while you focus on growing your business.
FAQs about White Label Copywriting Services
1.What is white label copywriting?
White label copywriting is a service where written content is created by one company and sold to another for rebranding. The purchasing company usually presents this content as their own to their clients. It is most frequently used by marketing agencies, which leverage white label copywriting services to offer high-quality content without maintaining an in-house writing team.
2.What is white Labelling with example?
White labelling is when a product or service is produced by one and sold under another company’s name. An example is a supermarket’s store-brand cereal that might be manufactured by a major cereal company but sold under the supermarket’s label.
3.Is white labeling illegal?
No, white labeling is not illegal. It is a legitimate business practice used in many industries. It must be conducted transparently with clear agreements between the provider and reseller. Issues can only arise when there’s misrepresentation about the origin of goods or services, so clear communication and end-users is important.
4.What is a white label SEO company?
A white label SEO company has search engine optimization (SEO) services that other businesses can resell under their own brand. These companies offer services like keyword research, on-page optimization, link building, content creation, etc. They help marketing agencies or web design firms to offer SEO services to their clients without having these capabilities in-house.
5.How do you become a white label?
To become a white label provider, develop expertise in your chosen service area. Create scalable production processes and have clear pricing structures. You will need a portfolio of your work and systems for client onboarding and communication. Market your services to potential resellers and ensure you have legal agreements in place.
6. Why is it called white label?
The term “white label” is from the music industry, where vinyl records were distributed in plain white sleeves. These unmarked records could be branded by radio stations and record stores. In business, it now refers to products or services produced by one company but sold unbranded to others, who can apply their own label or brand. The “white” represents the blank slate nature of the product or service before it’s branded.
