Can We Still Do Geofencing in Europe with GDPR?
Our First Account in Russia! Purplegator ranks on the first page for many “geolocation” type keywords such as “geotargeted mobile ads,” (and hopes to rank for “geofencing with GDPR”, too) So, it was a great tribute to our SEO team a few years ago when I got a call from a business in St. Petersburg, […]
Digital Advertising Terms
Digital Advertising Terms & Definitions A/B Testing: A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience. When running […]
Recruit Truck Drivers with Mobile Device Detection
How to Recruit Truck Drivers Despite record pay increases of +11% last year, the trucking industry still suffers from a massive shortage of 51,000 drivers in the United States. So, if you want to keep your products moving, you have to attract passive candidates from competing companies. Advanced mobile location data can help you capture the interest of those […]
Advanced Mobile Location Data Proves Valuable for Retailers
Knowing the past and present location of a customer or prospect has long been regarded as one of the most important advantages of mobile location data. And, savvy marketers are beginning to take notice. Enhanced Mobile Location Data Targeting Tools Who we are as consumers can often be based on where we are. Not just at […]
HOW TO BUY PROGRAMMATIC ADVERTISING
WHAT IS PROGRAMMATIC ADVERTISING? Traditionally, media have been sold by ad salespeople responsible for negotiating a price for inventory on various media. Unfortunately, at least for the job market, with programmatic advertising buying, there is considerably less need for human salespersons. Increasingly, mobile advertising is being purchased programmatically through ad exchanges using real-time bidding. An ad […]
Mobile Marketing: Relevance Raises Response
Mobile Marketing Success stories Bob Bentz, president of mobile-first digital agency PURPLEGATOR, and author of RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING, gives a 55 minute webinar presentation about mobile marketing success stories. The presentation was sponsored by Convirza. Bentz takes you through his book which is used as a textbook […]
Mobile Advertising and its Uncanny Ability to Target Your Best Prospects
AN INTRODUCTION TO MOBILE ADVERTISING TARGETING When it comes to effective targeting, programmatic mobile advertising enjoys the superpower of context. Mobile’s uncanny ability to send the best message to the right person in the optimal location at the time when that person is most likely to buy is unsurpassed. Mobile advertising via apps and mobile websites allows for precision […]
Mobile Video Advertising: Making Your Content Unskippable
Mobile Video: The Best Way to Gain Attention Online Today, more than ever, people demand immediate information and want to be entertained at the same time. So what better medium is there than mobile video advertising for marketers to resonate with their audience? With the advent of large data packages and prolific Wi-Fi, consumers are watching video […]
What Data Does Facebook Have on You?
And What You Should Do About It I’m not normal. For years, people have been telling me this. But, when it comes to data that businesses have on me, I figure the more the merrier. Take Facebook for example; the more Facebook knows about me, the more relevant the ads are going to be that […]
How to Get Started with Mobile Marketing
Purplegator’s Bob Bentz was a recent guest talking mobile marketing on the Marketing Communications Today podcast from the Integrated Marketing Communications program at West Virginia University. Where Should a Business Owner Start with MOBILE Marketing? Sometimes you fall into good things more by luck than by skill. Such was the case with my own experience with mobile […]
