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unique visitors
Search Engine Optimization (SEO)

What Are Unique Visitors on a Website

In website analytics, one of the key metrics that help understand the audience is “unique visitors.” But what are unique visitors on a website,...
social mirroring
Marketing

What is Social Mirroring Advertising?

Engagement Rates with Social Mirroring Exceed Traditional Display Advertising What is Purplegator’s Social Mirror Advertising? Purplegator’s social mirror...
email automation
Artificial Intelligence

The AI Paradox: Balancing Automation with Authenticity in Email Marketing

AI email marketing is a tool that can help brands create effective email campaigns. That’s because ai in email marketing has the ability to automate segmentation,...
micro moments in marketing
Marketing

The Rise of Micro-Moments: How Precision Marketing is Capitalizing on Split-Second Consumer Decisions

Micro-moment marketing is short periods of time when people grab their phones to find quick answers or get inspirational ideas during some tasks. These...
Sentiment Analysis in Social Media
Social Media Management

Sentiment Analysis in Social Media: Moving Beyond Likes and Shares

Social media sentiment analysis is the process of understanding the digital text to determine if the emotional tone of the message is positive, negative,...
seo copywriting
Search Engine Optimization (SEO)

Best SEO copywriting services: why words matter in digital marketing

Search Engine Optimization is an important part of every digital marketing strategy as it supports you to rank at higher levels in organic search results...
branding strategy
Brand Storytelling

Top branding strategies for small businesses in 2025

As a small business owner, probably you already know that a strong brand can be your most valuable asset and today, having a cohesive brand strategy is...
metaverse marketing
Marketing

B2B marketing in the metaverse: opportunities for early adopters

The metaverse is something that once seemed like science fiction and it also has an influence on the business world. Some of the companies, that are more...
Omnichannel Strategy
Telemarketing & IVR

Omnichannel Strategy: How to Think in Terms of Customer Journey Without Boundaries

Modern consumers use various touchpoints throughout their purchase journey. They check social media, websites, mobile apps, reviews – almost every...
Cheap SEO
Search Engine Optimization (SEO)

The Hidden Costs of Cheap SEO Services: What You’re Really Paying For

While cheap SEO services may seem appealing to businesses looking to cut costs and improve rankings quickly, the hidden risks and long-term damage can...
white label copywriting
Content

How to choose the best white label copywriting services for you business

For businesses that are looking to improve their website traffic and increase conversion rates, white label copywriting service is often a solution. This...
video seo
Search Engine Optimization (SEO)

Video SEO & Its Importance in Fuelling Organic Traffic Growth

Why Video SEO Matters for Organic Growth: TikTok’s ‘for you’ feed, Reels, Youtube, videos are everywhere, people can’t get enough...
sem agency
Pay Per Click (PPC)

Why your business needs a SEM agency

Businesses cannot afford not to have a strong online presence, as 81% of consumers are researching the products online before making a purchase, so it...
ppc agency
Pay Per Click (PPC)

Should I Hire a PPC Agency

Pay-per-click (PPC) advertising is an effective way to drive traffic for all sizes of businesses. However, business owners often struggle to manage PPC...
AI for Content Creation
Content

How to Use AI for Content Creation: Tools, Benefits, and Tips

Everybody has heard the buzz about AI, whether they are creating content or not. But can you really use AI for content creation? The short answer is yes,...
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