Marketing Automation for eCommerce: Complete Marketers’ Guide

marketing automation

Did you know that almost 80% of online stores are using at least one tool for marketing automation for ecommerce. These tools have completely transformed the whole online shopping industry and nowadays are one of the most important instruments for staying competitive and scaling up. In this guide, we will explain all the essentials of […]

What is Behavioral Marketing

behavioral marketing

Behavioral marketing is an approach based on consumer data and insights that delivers more personalized marketing messages. It analyzes customer behaviors and preferences to create a more effective marketing strategy.  How Behavioral Marketing Works The main principle of behavioral marketing is to detect and respond to customer actions, and the aim of this principle is […]

Best SEO copywriting services: why words matter in digital marketing

seo copywriting

Search Engine Optimization is an important part of every digital marketing strategy as it supports you to rank at higher levels in organic search results and attract qualified visitors to your website. SEO copywriting services determine a brand’s visibility and online presence. With millions of different websites competing for visitors and attention, it’s necessary to […]

B2B marketing in the metaverse: opportunities for early adopters

metaverse marketing

The metaverse is something that once seemed like science fiction and it also has an influence on the business world. Some of the companies, that are more forward-thinking have already begun exploring the potential of metaverse B2B marketing. This interconnected virtual space, that once was just a playground for gamers and tech enthusiasts, now is […]

Why your business needs a SEM agency

sem agency

Businesses cannot afford not to have a strong online presence, as 81% of consumers are researching the products online before making a purchase, so it is clear that search engine visibility plays a huge role in the consumer journey and eventually drives sales. Through Search Engine Marketing (SEM agency) businesses reach potential customers right in […]