Winning Strategy Drove 200+ Candidates in Two Months
The Challenge
The trucking industry is one of the most in-demand and understaffed industries in the United States. G&P Trucking, an international logistics company, was struggling to recruit qualified candidates through traditional recruitment strategies. It was especially hard for the company to find qualified candidates with CDL-A licenses.
That’s where our mobile marketing expertise came in.
Industry
The Approach
We worked with G&P to target passive job seekers, or drivers who were already employed by competing companies. The gators created mobile web, desktop web, mobile in-app, and social media ads for the company. Each advertisement connected to a landing page that clearly defined the prerequisites for applying, such as a CDL-A license. This reduced the amount of unqualified candidates who applied. Candidates who filled out the landing page were forwarded to G&P in real time, thus allowing the employer to immediately follow up with candidates to schedule interviews. The ads used geo-targeting and targeted specific job titles, relevant experience, interests, industries, and demographics. We deployed our technology to target mobile devices at truck stops and competing trucking companies and then delivered ads to those devices. In the two months of the campaign, we delivered 201 qualified candidates to G&P Trucking.
Industries
The Challenge
The trucking industry is one of the most in-demand and understaffed industries in the United States. G&P Trucking, an international logistics company, was struggling to recruit qualified candidates through traditional recruitment strategies. It was especially hard for the company to find qualified candidates with CDL-A licenses.
That’s where our mobile marketing expertise came in.
The approach
We worked with G&P to target passive job seekers, or drivers who were already employed by competing companies. The gators created mobile web, desktop web, mobile in-app, and social media ads for the company. Each advertisement connected to a landing page that clearly defined the prerequisites for applying, such as a CDL-A license. This reduced the amount of unqualified candidates who applied. Candidates who filled out the landing page were forwarded to G&P in real time, thus allowing the employer to immediately follow up with candidates to schedule interviews. The ads used geo-targeting and targeted specific job titles, relevant experience, interests, industries, and demographics. We also used third party data to target mobile devices at truck stops at competing trucking companies. In the two months of the campaign, we delivered 201 qualified candidates to G&P Trucking.
The Outcome
In just the first two months, Purplegator delivered 201 qualified applicants for G&P to interview.
Truck driver recruitment is one of the primary vertical markets that Purplegator works with. If your business needs drivers, we know how to find them so you can fill all of your trucks with qualfied truckers and keep your cargo moving.
Accelerating
In just the first two months, Purplegator delivered 201 qualified applicants for G&P to interview.
Truck driver recruitment is one of the primary vertical markets that Purplegator works with. If your business needs drivers, we know how to find them so you can fill all of your trucks with qualfied truckers and keep your cargo moving.
