Truck Driver Recruitment That Generated 200+ Candidates in Two Months
Services
- Advertisement Design
- Recruiting Consulting
- Mobile Recruitment
- Geotargeting
The Problem
The trucking industry is one of the most in-demand and understaffed industries in the United States. G&P Trucking, an international logistics company, was struggling to recruit qualified candidates through traditional recruitment strategies. It was especially hard for the company to find qualified candidates with CDL-A licenses. That’s where our mobile marketing expertise came in.
Tech partners
- Shopify Plus
- Klaviyo
- Returnly
- Gorgias
- Tracktor
The Solution
We worked with G&P to target passive job seekers, or drivers who were already employed by competing companies. The gators created mobile web, desktop web, mobile in-app, and social media ads for the company. Each advertisement connected to a landing page that clearly defined the prerequisites for applying, such as a CDL-A license. This reduced the amount of unqualified candidates who applied. Candidates who filled out the landing page were forwarded to G&P in real time, thus allowing the employer to immediately follow up with candidates to schedule interviews. The ads used geo-targeting and targeted specific job titles, relevant experience, interests, industries, and demographics. We also used third party data to target mobile devices at truck stops at competing trucking companies. In the two months of the campaign, we delivered 201 qualified candidates to G&P Trucking.
Services
- Tech Discovery
- UX/UI Design
- Shopify Plus Development
- Replatforming
- Klaviyo Email Designs & Setup
- Product Mapping
Tech partners
- Shopify Plus
- Klaviyo
- Returnly
- Gorgias
- Tracktor
The Challenge
Novus Shoes, BKS shoes (formerly known as Bakers), and La Favorita are all enterprise-level shoewear and accessories brands that fall under the Novus Group. Over the year, all 3 brands have witnessed considerable growth and increased store traffic, both online and offline. Unfortunately, their Magento eCommerce stores were failing to meet the brand’s enterprise needs for a high-performing eCommerce experience, frictionless checkout, and storefronts that well-present their different brands’ identities.
The approach
Through data-backed discovery, iterative design, and robust technology advancements, Avex crafted not one, but three, high-performant online stores for Novus that deliver frictionless digital experiences and an excellently displayed product catalog that is set up for ease of navigation.
We used Novus Shoes’ brand pillars to anchor us at every step in revamping the eCommerce presence of all three brands. We infused freshness and novelty into developing and designing highly functioning online stores while still aligning with “The Novus Way” – having the customers in mind when selecting and presenting the widest variety of shoe styles.
Key Statistics
201 qualified drivers delivered – Hundreds of website visits
Service Decriptions
Recruitment Consulting
We worked with G&P to build a recruitment strategy that could reach passive candidates.
Mobile Advertising
We created simple, engaging advertisements and landing pages to attract candidates to G&P.
Geotargeting
We targeted mobile users by location, occupation, and demographics to deliver the right candidates.
Accelerating
In just the first two months, Purplegator delivered 201 qualified applicants for G&P to interview.
Truck driver recruitment is one of the primary vertical markets that Purplegator works with. If your business needs drivers, we know how to find them so you can fill all of your trucks with qualfied truckers and keep your cargo moving.
Accelerating
In just the first two months, Purplegator delivered 201 qualified applicants for G&P to interview.
Truck driver recruitment is one of the primary vertical markets that Purplegator works with. If your business needs drivers, we know how to find them so you can fill all of your trucks with qualfied truckers and keep your cargo moving.
