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Google is the most visited website in the world. Given the website’s dominance, it’s important to stay updated on the key trends and statistics for the platform every year. We’ve compiled a list of this year’s most important facts so you can stay at the top of your Google search game.

Google Search Traffic

Google search is an incredibly powerful way to boost your brand recognition. Credit: Shutterstock

People visited Google 84.7 billion times in August 2022 alone. That’s 10.6 times more than the world’s population. 

92.7% of all searches are done through Google. The next most popular search engine, Bing, accounts for 2.8 percent of total searches

63% of Google’s US organic traffic comes from mobile devices. Google also has a mobile-first SEO policy, which means that your site will be ranked based on your mobile results rather than desktop results. Now more than ever, it’s important to adopt a mobile-first marketing strategy

Search Engine Marketing Statistics

Search Engine Marketing
Google search statistics should inform your search engine marketing strategy. Credit: Shutterstock

Since Google is such a dominant player, it’s a great platform for search engine marketing (SEM). It’s important to understand how users interact with Google’s results so that you can build your SEM strategy effectively. 

Google users click on the very first search result 39.6% of the time. You can optimize your SEO and invest in Google Search ads so that your business appears first. 

Importantly, organic search results still pay dividends. 65% of people click on organic links rather than sponsored links on Google. Make sure to write clear and engaging title tags and meta descriptions so that users will want to click on your content. 

91% of websites have no organic traffic on Google, however. This is because the vast majority of users stop scrolling after the first page of Google results. Check if your site shows up on the first page of results for your target keywords. If not, it would be smart to invest in some SEO development. 

Google Ads can bring your site to the first results page quickly. 19% of searchers click on a Google Ad during their search. If you want to make your site stand out quickly, Google Ads are the way to go. 

Moreover, Google Ads have an $8 return on investment for every $1 spent. This return on investment (ROI) can vary widely depending on how your Google Ads campaign is implemented, though. As a result, it’s best to enlist an employee or an agency with expertise on Google Ads when you decide to invest in them. 

It’s clear that Google is the dominant presence in all things digital advertising. It has endless potential to grow your business, and it’s important to be informed and intentional as you craft your Google presence.

Libby Foster is a Marketing Specialist at Purplegator. She’s currently getting her master’s in advertising and public relations at the University of Alabama.