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What to Do About Poor Online Reviews

A Guide to Effective Reviews Management In today’s digital age, online reviews play a critical role in shaping consumer perception and influencing purchasing decisions. A recent study by BrightLocal revealed that 87% of consumers read online reviews for local businesses, with 79% trusting them as much as personal recommendations . Given these statistics, it’s evident […]

What is SEO & Why does it Matter?

Businessman using a computer for analysis SEO Search Engine Optimization Marketing Ranking Traffic

Investing in SEO is one of the smartest things you can do for your business. Almost 70% of all online experiences begin with a search engine, so you’ll want to do everything you can to make sure your brand appears in relevant search results.  So what exactly is SEO and why does it matter for […]