Content Marketing in DTC
Content marketing has been that bedrock upon which most of the DTC brands have created this close affinity with their audiences. Indeed, through engaging and value-laden content, a brand can actually drive engagement beyond transactional relationships to long-lasting loyalty. The very heart of this entire approach is storytelling. Real-life stories humanize products and help the […]
Bob Bentz among the recipients of the 2024 Philadelphia Titan 100
Titan CEO and headline sponsor Wipfli LLP are pleased to announce Bob Bentz as a 2024 Philadelphia Titan 100. The Titan 100 program recognizes Philadelphia’s Top 100 CEO’s & C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that include demonstrating exceptional leadership, vision, and passion. Collectively, the 2024 […]
Bob Bentz Receives Letter from the Titan 100 Judging Committee
Dear Bob, Congratulations! On behalf of the Titan 100 judging committee, we are pleased to share that you have been selected as a 2024 Titan 100, one of Philadelphia’s Top CEOs & C-Level Executives, presented by Wipfli LLP. This year’s competition was fierce, with over two hundred applicants gunning for the top honor of being […]
Introducing Personalized Direct to Voicemail with AI
At Purplegator, we’ve been thinking for a while now as to how we can use artificial intelligence to improve our products. We’re excited to announce our first venture into using AI to improve our direct to voicemail automated telemarketing product. This groundbreaking new AI enhancement, developed by the labs at our sister company Advanced Telecom […]
Announcing the recipients of the 2024 Philadelphia Titan 100
Titan CEO and headline sponsor Wipfli LLP are pleased to announce the 2024 Philadelphia Titan 100. The Titan 100 program recognizes Philadelphia’s Top 100 CEOs & C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that include demonstrating exceptional leadership, vision, and passion. Collectively, the 2024 Philadelphia Titan 100 […]
What to Do About Poor Online Reviews
A Guide to Effective Reviews Management In today’s digital age, online reviews play a critical role in shaping consumer perception and influencing purchasing decisions. A recent study by BrightLocal revealed that 87% of consumers read online reviews for local businesses, with 79% trusting them as much as personal recommendations . Given these statistics, it’s evident […]
7 Ways to Use Mobile and Digital Marketing to Help Your Business During the Coronavirus
Should your businesses digital marketing efforts suffer during a time of global crisis? No. Here’s how to adapt your digital marketing to suit the times. Our world is currently facing a huge challenge unlike anything most of us have experienced to date and there are major fears for businesses that they may not survive this […]
Top 5 PPC Strategy Trends That Will Be Everywhere in 2025
PPC advertising has undergone many transformations over years, and today it is considered one of the most important means of any serious digital marketing strategy. While companies are struggling hard to attract the attention of their customers, PPC continues to generate focused visitors and clear results. Marketers should stay tuned with the latest changes and […]
