Best SEO for small business packages
Are you struggling with getting your small business noticed online? Choosing the right SEO package could be the perfect solution for you. Just having a website is simply not enough while operating in the modern marketing world. The online space today is more competitive than it has ever been before. If you want your business […]
What is SEO & Why does it Matter?
Almost 70% of all online experiences begin with a search engine. If your business doesn’t appear where people are searching, you risk being invisible to potential customers. That’s where SEO, Search Engine Optimization, comes in. SEO helps your website appear higher on Google and other search engines, making it easier for your target audience to […]
The Rise of Micro-Moments: How Precision Marketing is Capitalizing on Split-Second Consumer Decisions
In today’s hyperconnected world, consumers make decisions in an instant. Whether searching for a quick answer, nearby store, tutorial, or product to buy, these split-second interactions, known as micro-moments, are reshaping marketing strategies. For brands, the ability to recognize and respond to these intent-rich moments can mean the difference between winning a loyal customer or […]
Geolocation, Geofencing, Geotargeting, Geo-Conquesting Defined
Author Bob Bentz explains the geos that you’ll need to know for mobile advertising.
Why Hire a PA SEO Company to Boost Your Local Search Rankings
In today’s digital landscape, local search engine visibility can make or break a business. Whether you’re running a law firm in Pittsburgh, a restaurant in Philadelphia, or a boutique in Harrisburg, your ability to appear in local search results is critical. But managing SEO requires time, technical know-how, and a constant pulse on Google’s algorithm […]
Finding a Reliable Digital Marketing Agency Near Me: A PA Business Guide
In today’s competitive marketplace, the success of your Pennsylvania business depends heavily on your digital presence. Whether you’re a small boutique in Bethlehem or a fast-growing service provider in Philadelphia, finding a reliable digital marketing agency near you can make all the difference in driving local engagement, boosting visibility, and increasing ROI. But with so […]
How to Rank Your Mobile Website
SEO is the Gift that Keeps on Giving How important is search engine optimization to your site? There’s an old saying that if you want to hide a dead body, just put it on the second page of Google. A whopping 74.3% of all tap throughs on mobile come from the first ten positions and […]
Why Relevance Raises Response—A Smarter Ad Playbook
What is CPC? CPC stands for Cost Per Click, and it’s one of the most important metrics in digital advertising. I prefer to silo CPC as per click from a desktop computer and use CPT (cost per tap) from a mobile phone. After all, nobody truly “clicks” on a mobile phone, do they? Regardless, CPC […]
Get Your Business in Google Search AI Results
Like everything else these days, the SEO game has changed with the advent of AI atop the Google Search results. This has led to a newly defined term that was not thought of a decade ago—zero click searches. In fact, according to Spark Toro, 58.5% of all US searches today are zero click searches. After […]
Mobile Marketing for E-commerce
With the gradual shift of consumers towards shopping on mobile devices, mobile marketing has become a major influencer in e-commerce. M-commerce is likely to contribute more in the share of total online sales in the near future. As one recent study estimated, in 2021, mobile commerce is expected to compose almost 73% of total e-commerce […]