Social media content calendar: it’s the brain of your small business social media marketing operation. A lot of people have been hesitant to add social media to their overall marketing plan for many different reasons.
For one, if you’re newer to the social media game, it’s a major undertaking to learn all of the platforms. Even social media marketing experts have to dedicate substantial effort to stay up to date with trends. There’s a constant learning curve no matter what your level of proficiency is when you start.
Another common barrier many companies face with social media marketing is the time it takes to create and manage content. Imagine the best-case scenario– let’s say, you’re a small business owner who knows how to use social media very well. There’s still a major element of time needed to keep your social media running.
Yet another issue businesses face when integrating social media is the pressure of keeping their presence up to date. In other words, content creation. Social Media Managers (myself included!) experience lack of inspiration from time to time when they create a batch of content.
Social Media Content Calendar to the Rescue
That’s where the content calendar comes in. A content calendar is invaluable as you get your company’s social media up and running. When you plan ahead, you never have to scramble and just throw something up on your feed.
At Purplegator, we’re big fans of helping folks and we take pride in being experts in our field. That’s why we’re offering our Content Calendar Template as a free gift to you this holiday season!
With that said, don’t expect the content calendar template to fix all of your social media woes. It’s not going to do the work automatically for you, so keep that in mind. If you realize you’re in over your head, don’t worry! Maybe you’re ready to hand your social media marketing initiatives to the experts. So contact us now! We’d love to learn more about your business and goals.
NOTE: Once you open the Google Sheet, click “File”, then “Make a copy” and you’re all set to save a version of the template for yourself and ✏️ begin tailoring it for your content! 🐊 +We hope you have a fantastic & safe holiday season ❄️