Raise awareness about Opioid


  • Landing Pages
  • Search Engine Optimization (SEO)
  • AB Testing
  • Mobile Display
  • Facebook Ads
  • Geo-Targeting

The Challenge

Ocean County Health Department wanted to raise awareness about it opioid response plan. Specifically, OCHD wanted to promote their services for those struggling with addiction and raise awareness about the free Narcan kits they provided. 

The gators started with focus group sessions to determine the level of awareness about the opioid epidemic in Ocean County. Using the focus group results, we created targeted advertising campaigns to spread awareness. 


  • Recruitment
  • B2C
  • Retail  

The Approach

Focus Groups

Purplegator conducted focus group sessions before beginning our campaign to optimize our messaging. We conducted sessions with these four demographic groups in Ocean County: 

  • General population
  • Those in substance abuse recovery, as well as those who had close friends or family in substance abuse recovery
  • Local community leaders
  • Local treatment providers 


Our research team first developed discussion guides, which we sent out to potential focus group participants via email. From there, we created, moderated, and monitored online focus group sessions. Our first session dealt with opioid awareness in Ocean County. Based on these results, we created a second session, we compiled the data and created messaging for potential advertising campaigns. After receiving approval from Ocean County, the images and messaging were shown to focus group participants in Session 2. Based on the participants’ feedback, we adjusted the images and copy so the advertising would have maximum results. 


  • Tech Discovery
  • UX/UI Design
  • Shopify Plus Development
  • Replatforming
  • Klaviyo Email Designs & Setup
  • Product Mapping

Tech partners

  • Shopify Plus
  • Klaviyo
  • Returnly
  • Gorgias
  • Tracktor

The Challenge

Novus Shoes, BKS shoes (formerly known as Bakers), and La Favorita are all enterprise-level shoewear and accessories brands that fall under the Novus Group. Over the year, all 3 brands have witnessed considerable growth and increased store traffic, both online and offline. Unfortunately, their Magento eCommerce stores were failing to meet the brand’s enterprise needs for a high-performing eCommerce experience, frictionless checkout, and storefronts that well-present their different brands’ identities.

The approach

Through data-backed discovery, iterative design, and robust technology advancements, Avex crafted not one, but three, high-performant online stores for Novus that deliver frictionless digital experiences and an excellently displayed product catalog that is set up for ease of navigation.

We used Novus Shoes’ brand pillars to anchor us at every step in revamping the eCommerce presence of all three brands. We infused freshness and novelty into developing and designing highly functioning online stores while still aligning with “The Novus Way” – having the customers in mind when selecting and presenting the widest variety of shoe styles.

Super Marketing

The ability to target job seekers was a key factor in the success of Purplegator’s ALDI campaign. The mobile and digital advertising strategy produced an unprecedented 7.1% click through rate in major markets. But, most importantly, attendance at the job fair events rose 97% over the previous year.

ALDI’s slogan is “Shop Differentli” (Yes, that’s how they spell it). Purplegator certainly helped ALDI to Recruit Differentli.