Mobile & Digital Advertising

Relevance Raises Response

Digital

There has never been an advertising medium quite like mobile and digital advertising that enables a brand to effectively target the right consumers, in the right place, at the right moment.

Geolocation Mobile Advertising

We will use a variety of geolocation techniques to target the customers that are most likely to buy from you, including:

  • Geolocation
  • Geofencing
  • Geotargeting
  • Geo Conquesting
  • Mobile Device Detection
  • Demographic Targeting
  • Interest Targeting
  • Retargeting

Geo Conquesting Mobile Device Detection

It’s the holy grail of mobile and digital advertising. With our proprietary geo conquesting techniques, we use third party data to provide you with device detection down to the address level. Through third party data partners, and a variety of targeting techniques, we find mobile devices that have been at a specific address, then serve them advertisements on their social media accounts and in-apps on both desktop and mobile devices.

Geo conquesting can entail a “lookback” technique where we identify the mobile devices that have been at a specific address for up to the past six months. Or, it can use micro-proximity tactics where we identify devices in real time and then serve them advertisements as soon as possible.

Target Your Own Customers and Customers of Your Competition

Just give us the addresses of your competitors and we’ll find those that are buying from them, but should be buying from you! But, don’t forget about your own customers as well. It’s always easier to get your existing customers to buy more than to attract new ones.

 

Accountability: Show Them Ads. We’ll Show Who Came to your Store.

Want to talk about accountability? Once the campaign is done, we’ll provide you with a Foot Traffic Report. The Foot Traffic Report will identify those mobile devices that received your ads, then showed up at your store location. How cool is that?

Why Purplegator for Digital Advertising?

  • NWe work through dozens of DSP’s capable of generating over 9 billion impressions per day. What that means for you is that we are always looking for the cheapest possible rate from the publishers to maximize your gross impressions.
  • NFull creative team in house, including graphic designers and copywriters
  • NWe won’t just set it and forget it. We are constantly analyzing statistics of every element of your advertising to maximize engagement.
  • NOfferings include social media, mobile web, desktop web, and mobile in-app advertisements.
  • NWeekly statistics sent every Monday. Advanced statistics sent monthly and at the conclusion of the program.
  • NAmazing reporting system that allows you to analyze traffic in nearly real time with a multitude of statistics.
  • NVideo production available. Video engagement is considerably greater than banner advertising.
  • NCinemagraphs are our special sauce with engagement statistics significantly greater than even video engagement.