WHY SHOULD YOU PRIORITIZE MOBILE VIDEO FOR YOUR NEXT CAMPAIGN?
If a picture is worth a thousand words, how much is a mobile video worth?
Savvy businesspersons such as Facebook CEO Mark Zuckerberg certainly recognize the power of mobile video.
“We’re particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services,” said Zuckerberg. He certainly knows that the longer form of video means people will spend more time with Facebook. Additional time spent with the app of course translates to greater advertising revenue for the social media gorilla.
Mobile video advertising spend is growing faster than any other form of digital advertising. Experts project an increase from $3.54 billion worldwide in 2015 to $13.3 billion in 2020. In the United States, mobile video ad revenues will top desktop and laptop video advertising revenue in 2017. Large digital companies certainly have a nose for the oncoming gold rush. In a bright move, Yahoo acquired ad-tech leader BrightRoll for $640 million. Verizon, in a move to push out more mobile video advertising, bought AOL for $4.4 billion. Then, it scooped up programmatic powerhouse Millennial Media.
Certainly our company has seen for itself what the power of video can do. That’s why it’s our special sauce. Our in-house video production distinguishes our agency from others in the industry.
The beauty of desktop and mobile video is that we’re used to watching mobile phone videos of funny cats and people falling on their butts. These videos aren’t exactly known for their production value. Because we spend hours every week immersed in YouTube, the bar is lower in terms of quality and therefore the production cost required to get eyeballs. Brands realize that today they don’t need to spend six figures like they used to for a 30-second TV commercial. Still, they also don’t want videos that make them look amateurish, either.
PURPLEGATOR IS THE PARTNER YOU NEED
At ATS Mobile and Purplegator, we provide video adverts as one component of an overall mobile and digital marketing strategy. In fact, we include it in nearly all of our mobile advertising proposals today. Videos engage unlike any other facet of media. And, video ads do not cost much more, meaning the consumer engagement of video more than makes up for the additional investment.
Some of the videos we create are simple loops of still images. While simple in nature, the resulting short video engages the audience in a very different way than a still ad. This holiday campaign that we produced for a national food brand shows just how a basic video can create greater audience engagement than photos alone.
Others are more involved. We often go on location and create a video as an add-on to the photography that retailers produce. We can do the same for you.
The mobile video advertising business is flourishing, because customers are simply getting greater engagement, and therefore better results, with it. And, the industry is not standing still. On the horizon is virtual reality which will make video advertising even more dynamic and profitable for brands and advertisers.
So get the cameras rolling.