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Gateway Community Action Partnership Chooses Purplegator to Promote Programs
Digital Agency Purplegator Wins Award to Support Gateway Community Action Partnership to Recruit Staff and Children for Early Head Start Program
Philadelphia, PA: Gateway Community Action Partnership (CAP) has awarded Purplegator, a digital marketing agency that lifts clients’ campaigns through targeted promotional strategies, to recruit children to enroll in the Gateway Early Head Start (EHS) program as well as staff to provide services for the program. The EHS program provided by Gateway CAP, which serves infants and toddlers up to age three in the Philadelphia area, supports healthy attachment between parent and child.
Not only will Purplegator help parents and caregivers of babies and toddlers as well as mothers-to-be by making them aware of services available to them through Gateway CAP’s Early Head Start programs, but it will also encourage them to enroll their eligible children. Another equally important campaign objective is to assist in Gateway CAP’s efforts to hire additional teachers as awareness of the programs and enrollment increase.
2022 Campaigns
Purplegator’s campaigns will promote the programs and hiring efforts by targeting the audience on their mobile device. Specific platforms for this campaign include the mobile web, Google properties, Facebook, Instagram, Snapchat, and mobile apps.
“We are delighted with the ads that have run so far. The results have exceeded our expectations, and we’re excited to see how it all unfolds as the campaigns continue!” said Bonnie Eggenburg, CCAP Vice President /Early Head Start and Head Start. In the initial hiring campaign, Purplegator delivered almost 600,000 impressions across four platforms and 30 leads.
“We adore working with government agencies,” says Vice President of Purplegator, Barb Breeser. “Recruiting is a sweet spot for us. It makes our work all the more rewarding when we’re promoting excellent services like Early Head Start and Head Start. We can’t wait to share the 2021 campaign results with everyone.”
Purplegator is a mobile-first marketing agency with headquarters in Philadelphia and offices in Des Moines, Buffalo, Pittsburgh, Dallas and Honolulu. Its mobile, digital, and traditional omnichannel marketing tactics are thoughtfully designed to create measurable results for its clients. Visit Purplegator.com to learn more.
