How to Redesign Website without Losing SEO

How to Redesign Website without Losing SEO

It’s an opportunity to renew your web appearance and user experience. Still, this process presents a significant number of risks to your SEO. Lost rankings, lost traffic, lost visibility-these are a few potential pitfalls of redesigning a site that was never accounted for. Among other reasons, changed URL structure or the neglect of appropriate redirects […]

The AI Paradox: Balancing Automation with Authenticity in Email Marketing

AI email marketing

AI email marketing is a tool that can help brands create effective email campaigns. That’s because ai in email marketing has the ability to automate segmentation, content creation, and A/B testing. It can also help brands target their audience with personalized messages.  While businesses use AI for communication with their customers, sometimes automated emails may […]

Sentiment Analysis in Social Media: Moving Beyond Likes and Shares

social media sentiment analysis

Social media sentiment analysis is the process of understanding the digital text to determine if the emotional tone of the message is positive, negative, or neutral. This can be analyzed by using natural language processing (NLP) or machine learning.  In social media, it is more than analyzing surface-level metrics –  likes, comments, and shares. Sentiment […]

Omnichannel Strategy: How to Think in Terms of Customer Journey Without Boundaries

omnichannel marketing

Modern consumers use various touchpoints throughout their purchase journey. They check social media, websites, mobile apps, reviews – almost every platform available before making a purchase. In fact, 50% of them regularly use four touchpoints in their purchase decision. For these reasons, businesses started to implement an omnichannel strategy.  But why is this approach so […]

The Hidden Costs of Cheap SEO Services: What You’re Really Paying For

cheap seo services

While cheap SEO services may seem appealing to businesses looking to cut costs and improve rankings quickly, the hidden risks and long-term damage can outweigh the benefits. Especially, if your business want to cut costs and improve search rankings at the same time. The SEO cheap services usually promise fast results and of course a […]

Should I Hire a PPC Agency

hire PPC agency

Pay-per-click (PPC) advertising is an effective way to drive traffic for all sizes of businesses. However, business owners often struggle to manage PPC campaigns, as it requires time, expertise, and resources that may not be always available. In that situation, the decision to hire a PPC agency can make a significant difference.  40% of brands […]