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Agency News

Purplegator Welcomes Samantha Tuttle

Purplegator Welcomes Samantha Tuttle as Newest Addition to Its Digital Marketing Team Wayne, PA — April 7, 2026— Purplegator is pleased to announce the...
60% of Searches End Without a Click—Now What?
Marketing

60% of Searches End Without a Click—Now What?

Your Best SEO Strategy Is Sitting in Your Sales Department The days of search engine optimization are over. Today, we refer to it as “search everywhere...
Customer Acquisition Agency
Marketing

What Actually Improves ROAS for E-commerce Brands

For e-commerce brands, Return on Ad Spend (ROAS) is often treated as the ultimate performance metric. But in practice, most brands chasing better ROAS...
PPC Management Agency
Marketing

How to Know If Your Paid Media Agency Is Underperforming

When you hire a paid media agency, you’re not just outsourcing ad management; you’re investing in growth. Whether you’re working with a Google Ads management...
Boutique Digital Marketing Agency
Marketing

When a Boutique Agency Beats a Large Agency

Choosing the right marketing partner is a high-stakes decision. Whether you’re scaling a SaaS company, launching a new brand, or optimizing paid...
Data Privacy in Maryland
Marketing

Data Privacy in Maryland 

Online Protection Comes with Economic Burden On October 1, 2025, the Maryland Online Data Privacy Act (MODPA) officially took effect, adding yet another...
SaaS paid media agency
Marketing

Common Paid Media Pitfalls for SaaS Companies

SaaS growth stories often highlight explosive user acquisition and scalable revenue engines. What rarely gets discussed are the paid media mistakes that...
Webflow vs WordPress
News

Webflow vs. WordPress: Which Should You Choose?

Choosing the right website platform is one of the most important decisions for any business. Your CMS affects everything; from design flexibility and content...
Drupal to WordPress Migration
News

Migrate Your Website from Drupal to WordPress Without Losing SEO

Website migration can be a powerful upgrade, especially when moving from Drupal’s complex architecture to WordPress’s user-friendly, flexible platform....
Shopify to WordPress Migration
News

How to Move Your Shopify Store to WordPress

If your business has outgrown Shopify, moving to WordPress—specifically WordPress with WooCommerce—can unlock far more flexibility, ownership, and long-term...
Best Website Migration Service
News

Cost and Time Considerations for Website Migration

Website migration is a crucial step for businesses looking to improve performance, redesign their online presence, or move to a more reliable hosting environment....
Text Message Marketing by Purplegator
News

SMS Keywords: How to Pick the Right One

Your SMS keyword is the front door to your text message marketing program, get it right and your subscriber list grows quickly, get it wrong and you lose...
Location-Based Advertising
News

Local Targeting & Foot-Traffic Reports: A Simple Guide

Data is our bread and butter, and when it comes to local advertising, nothing proves performance more clearly than real-world visits. Local targeting turns...
Online Reputation Management
News

Win with Reviews: Online Reputation Management

Online reviews can make or break buying decisions. Before customers ever step into your store or submit a form on your website, they’re scanning Google,...
White Label SEO Copywriting
News

Choosing the Best White-Label Copywriting Partner

Outsourcing copywriting can be one of the smartest ways to scale your marketing without increasing internal headcount. But choosing the wrong partner can...
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