Should your businesses digital marketing efforts suffer during a time of global crisis? No. Here’s how to adapt your digital marketing to suit the times.
Our world is currently facing a huge challenge unlike anything most of us have experienced to date and there are major fears for businesses that they may not survive this economical downfall.
Knowing that Google still has a search volume in over 3.5 billion searches per day, has many businesses clinging to their digital marketing tactics to stay afloat.
Now is the time, more than ever, to sharpen your digital marketing skills, increase your knowledge in the multiple facets of marketing.
Doing this may help you to prevent a downward spiral of loss and the feeling of failure.
So the problem is, how can you utilize digital marketing and mobile marketing to its fullest potential during this critical time?
Here are 7 proven tactics.
- Adjust Your Services
Life before this current pandemic is completely different than the life we are currently living in. This means that how you were marketing before, will need to shift to target people’s present situation.
If your services were in person, you will have to shift them to a live stream. If you own a restaurant, start advertising take-out, online ordering, and delivery items to keep your customers happy.
- Keep Connected
More than ever, this is the time to let your skills and knowledge shine. If you have advice for others on how to deal with this situation, in a way that offers your unique skillset and services, get talking!
- Use the Right Hashtags
Social media use is more prevalent now than ever, so get noticed in the sea of posts by using the right hashtags for this time. Using hashtags such as #coronavirus, #socialdistancing, and #stopthespread to name a few will help you stay in the current feeds.
- Redefine Your Target Audience
Your audience and their pain points may have shifted massively in the last few weeks. Survival instincts are at an all-time high, and people are desperate for someone to help them with their pains.
You may need to redefine who your audience is and what they need during this time.
- See the Future
No one can predict the future right now, but using your best guesses is going to help you in keeping your business from flopping. Stay ahead of your competition by looking into how your business will be shaped by these events.
- Sharpen Up Your Skills
If your business was offering a service in person before, you must sharpen up your digital marketing skills to not fade away.
Learn how to create videos, use zoom, mobile marketing, and adapt to your current options to keep surviving.
- Local SEO
Transport, travel, and many shipping companies have either slowed down or stopped completely during this time. This means that it is your time to shine as a local business!
Stay ahead of the game by strengthening your local SEO skills, such as Google My Business, Maps, Reviews, and more.
Learn More Digital Marketing Tactics During the Pandemic
Now is the time to roll up your sleeves and sharpen up your digital marketing skillsets. There are a lot of great resources and classes to help teach you new skills. If you don’t have the time to do some of this yourself, feel free to contact us with any questions, and we would be happy to help!