Reyes Holdings Scales Hiring with Social Media Recruitment Campaigns
Services
The Challenge
Reyes Holdings and its subsidiaries hire thousands of workers annually. Jobs are posted on various job boards as well as on their website. Their senior level Marketing team worked with Purplegator for a unique way to reach passive candidates using popular social media sites.
Divisions included Great Lakes Coca-Cola, Reyes Coca-Cola Bottling, Reyes Beverage Division, and Martin Brower.
3 high volume high need positions:
- Merchandiser
- CDL Class A Truck Drivers
- Warehouse Workers
Industry
The Approach
Utilizing Purplegator’s proprietary Hiring Alerts pages, advertisements were hosted on
- Snapchat
- YouTube
- Custom Landing Pages
Working closely with Reyes’ senior recruiting team, Purplegator designed recruiting ads that were then branded to 17 different Reyes divisions. A custom order form (popular with our enterprise-level clients) made it easy and efficient for Reyes recruiters to submit their campaigns. Campaigns were live within 48 hours of submission.
- Month-long hiring campaigns
- Evergreen hiring campaigns renewed monthly
- RSVP / Hiring Events – promoted 10 days to 2 weeks prior to the event. Included a text reminder the day prior to the event. The reminder included a hyperlinked map for easy navigation.
Services
Industry
The Challenge
Reyes Holdings and its subsidiaries hire thousands of workers annually. Jobs are posted on various job boards as well as on their website. Their senior level Marketing team worked with Purplegator for a unique way to reach passive candidates using popular social media sites.
Divisions included Great Lakes Coca-Cola, Reyes Coca-Cola Bottling, Reyes Beverage Division, and Martin Brower.
3 high volume high need positions:
- Merchandiser
- CDL Class A Truck Drivers
- Warehouse Workers
The Approach
Utilizing Purplegator’s proprietary Hiring Alerts pages, advertisements were hosted on
- Snapchat
- YouTube
- Custom Landing Pages
Working closely with Reyes’ senior recruiting team, Purplegator designed recruiting ads that were then branded to 17 different Reyes divisions. A custom order form (popular with our enterprise-level clients) made it easy and efficient for Reyes recruiters to submit their campaigns. Campaigns were live within 48 hours of submission.
- Month-long hiring campaigns
- Evergreen hiring campaigns renewed monthly
- RSVP / Hiring Events – promoted 10 days to 2 weeks prior to the event. Included a text reminder the day prior to the event. The reminder included a hyperlinked map for easy navigation.
The Outcome
Purplegator’s hiring campaigns delivered 12,810,984 impressions and drove 13,551 potential candidates to the recruiters. The client’s monthly hires report determined the last place that a candidate saw an ad, and social media ads from Purplegator were consistently a strong driving force.
NOTES:
140 campaigns – some for single positions, others for multiple positions ran September 2021 to January 23.
- 53 driver recruitment campaigns
- 33 hiring events
- 25 merchandiser hiring campaigns
- 31 warehouse workers hiring campaigns
- Purplegator linked a video on the custom landing pages highlighting “A Day in the Life” for the various positions. See the link below on this Martin Brower landing page.