Breaking the Stigma: Opioid Awareness Marketing with Maryland Public Television
Services
The Challenge
The opioid epidemic continues to plague the United States, and marketing can play a critical role in raising awareness on opioid addiction and prevention. At Purplegator, we have a personal connection to the opioid problem. Our former office manager’s son passed away from an opioid overdose. We saw the pain of this loss, a pain no one should ever have to experience. That’s why we’re dedicated to helping combat the opioid epidemic with our marketing expertise. Our partnership with Maryland Public Television and the Maryland Department of Public Health is a great example of how we turned this passion into action.
Industry
The Approach
We partnered with the State of Maryland to aid in its marketing efforts to combat opioid addiction. We achieved this through campaigns focused on anti-stigma, talk to your doctor, and how to administer naloxone. Knowing how personal opioid problems are to the individual affected, we used our telecom background to market one to one interactions with qualified staff via phone calls or text messages.
We over-delivered. Maryland was promised 8.5 million gross impressions and Purplegator delivered 12.1 million! We could have simply stopped when we met our impressions goal, but we knew how important this campaign was. Doing the right thing won out over corporate profits. That’s always our goal: under-promise and over-deliver!
Services
Industries
The Challenge
The opioid epidemic continues to plague the United States, and marketing can play a critical role in raising awareness on opioid addiction and prevention. At Purplegator, we have a personal connection to the opioid problem. Our former office manager’s son passed away from an opioid overdose. We saw the pain of this loss, a pain no one should ever have to experience. That’s why we’re dedicated to helping combat the opioid epidemic with our marketing expertise. Our partnership with Maryland Public Television and the Maryland Department of Public Health is a great example of how we turned this passion into action.
The approach
We partnered with the State of Maryland to aid in its marketing efforts to combat opioid addiction. We achieved this through campaigns focused on anti-stigma, talk to your doctor, and how to administer naloxone. Knowing how personal opioid problems are to the individual affected, we used our telecom background to market one to one interactions with qualified staff via phone calls or text messages.
We over-delivered. Maryland was promised 8.5 million gross impressions and Purplegator delivered 12.1 million! We could have simply stopped when we met our impressions goal, but we knew how important this campaign was. Doing the right thing won out over corporate profits. That’s always our goal: under-promise and over-deliver!
The Outcome
Purplegator’s work in Maryland received national attention among Public Broadcasting Stations (PBS) nationwide. Based on our performance, Purplegator was one of only 15 vendors nationwide to be asked to present at the PBS National Event held at the Ritz-Carlton Hotel in Washington, DC. Based on our previous success, Purplegator was awarded a five-year contract worth $4 million with the State of Maryland.
