RESULTS / NURSING RECRUITMENT
How To Recruit Nurses And Other Qualified Healthcare Professionals
Services
The Challenge Of Nurse Recruiting
Purplegator had the opportunity to help one of the largest non-profit healthcare systems in the United States find an answer to one of healthcare’s hardest questions – “how do we recruit more nurses?”
With such a large footprint, this client had a growing need for Registered Nurses and other Allied Healthcare professionals to fill their many open positions. Taking pride in being innovative and forward thinking, and they became frustrated with the declining results from traditional job boards. Their quest to use new tools and technologies for recruiting brought them to us.
With 50% of job searches coming from a mobile device, Purplegator was the perfect fit to assist with their recruiting efforts. They needed a new way to reach qualified potential applicants to encourage them to join their team of committed health professionals. They found that traditional job boards often attracted unqualified applicants, lacked reach to passive job seekers, and could not successfully track results. Additionally, Talent Acquisition Personnel spent a large amount of time screening resumes of applicants who did not meet specific job requirements.
Industry
Our Approach To Recruiting Nurses
In order to better attract the right candidates, we designed a variety of social and mobile ad sets targeting specific job titles, relevant experience, interests, industries, and demographics. These ads were deployed throughout various targeted geographic footprints and were able to reach both active and passive job seekers which was a key audience they knew they were missing.
Those who received the ad met specific criteria outlined by the client, therefore reducing the amount of unqualified job seekers. Upon clicking, the potential candidates were sent to a customized landing page where the credentials for the position were clearly outlined. This further reduced the amount of unskilled applicants.
Services
Industries
The Challenge
Purplegator had the opportunity to help one of the largest non-profit healthcare systems in the United States find an answer to one of healthcare’s hardest questions – “how do we recruit more nurses?”
With such a large footprint, this client had a growing need for Registered Nurses and other Allied Healthcare professionals to fill their many open positions. Taking pride in being innovative and forward thinking, and they became frustrated with the declining results from traditional job boards. Their quest to use new tools and technologies for recruiting brought them to us.
With 50% of job searches coming from a mobile device, Purplegator was the perfect fit to assist with their recruiting efforts. They needed a new way to reach qualified potential applicants to encourage them to join their team of committed health professionals. They found that traditional job boards often attracted unqualified applicants, lacked reach to passive job seekers, and could not successfully track results. Additionally, Talent Acquisition Personnel spent a large amount of time screening resumes of applicants who did not meet specific job requirements.
The approach
In order to better attract the right candidates, we designed a variety of social and mobile ad sets targeting specific job titles, relevant experience, interests, industries, and demographics. These ads were deployed throughout various targeted geographic footprints and were able to reach both active and passive job seekers which was a key audience they knew they were missing.
Those who received the ad met specific criteria outlined by the client, therefore reducing the amount of unqualified job seekers. Upon clicking, the potential candidates were sent to a customized landing page where the credentials for the position were clearly outlined. This further reduced the amount of unskilled applicants.
The Outcome
The nature of these social advertisements made sharing the post almost effortless. Those who were not actively looking for a job in the healthcare field could easily forward the link to someone they knew who might be interested in the great opportunity.
Through our efforts, this client was connected to a more modern job seeker: one who searches for open positions with their thumbs. The company attributed 21% of new hires directly to our targeted social and mobile campaigns.
