GALLAGHER - RECRUITMENT
Meta & YouTube Advertising For Call Center Recruiting
- Facebook Ads
- Custom Landing Page
A.J. Gallagher is a global insurance company. Gallagher has multiple customer service call centers located across the US and struggled to keep those centers staffed. The Vice President of Global Talent Acquisition/Operations had was familiar with Purplegator’s strengths in recruiting passive candidates, so she had her team reach out to the Gators for assistance.
- Call Center
After consulting with the marketing experts at Purplegator, Gallagher ran a month-long hiring campaign with ads running on Meta (Facebook and Instagram). Gallagher’s in-house creative team provided collateral that Purplegator then turned into short videos. These videos ran on Meta Reels and also on YouTube. Ad taps and clicks led to a custom Mobile Acquire landing page. Those leads were emailed immediately to hiring managers for quick follow up.
The Purplegator hiring campaign delivered 100,653 impressions. Purplegator delivered 152 qualified leads.
- Ads ran on Meta (Facebook and Instagram) as well as YouTube.
- They used our proprietary Hiring Alerts pages to host the ads
- They used our proprietary Mobile Acquire Custom Landing Page