GALLAGHER - RECRUITMENT
Meta & YouTube Advertising For Call Center Recruiting
![Call Center Recruiting - Meta And YouTube Advertising](https://purplegator.com/wp-content/uploads/2024/01/IMG_6281-_0-00-00-00_-1024x576.png)
Services
- Facebook Ads
- YouTube
- Custom Landing Page
The Challenge
A.J. Gallagher is a global insurance company. Gallagher has multiple customer service call centers located across the US and struggled to keep those centers staffed. The Vice President of Global Talent Acquisition/Operations had was familiar with Purplegator’s strengths in recruiting passive candidates, so she had her team reach out to the Gators for assistance.
Industries
- Call Center
- Recruitment
The Approach
After consulting with the marketing experts at Purplegator, Gallagher ran a month-long hiring campaign with ads running on Meta (Facebook and Instagram). Gallagher’s in-house creative team provided collateral that Purplegator then turned into short videos. These videos ran on Meta Reels and also on YouTube. Ad taps and clicks led to a custom Mobile Acquire landing page. Those leads were emailed immediately to hiring managers for quick follow up.
![Gallagher Meta Ads Mockups](https://purplegator.com/wp-content/uploads/2023/12/gallagher-mockups-979x1024.png)
The Outcome
The Purplegator hiring campaign delivered 100,653 impressions. Purplegator delivered 152 qualified leads.
- Ads ran on Meta (Facebook and Instagram) as well as YouTube.
- They used our proprietary Hiring Alerts pages to host the ads
- They used our proprietary Mobile Acquire Custom Landing Page