Ferguson Warehouse Hiring Events: Effective Recruitment Campaigns That Deliver
Services
The Challenge
Ferguson’s new Human Resources director knew she needed to try something different to promote some upcoming Hiring Events. The plan was to hold a Hiring Event on a Saturday at its warehouse where they could meet with and hire warehouse workers and forklift drivers. The HR director was already familiar with Purplegator’s recruitment programs from a previous position, so she didn’t seriously consider anybody else except Purplegator.
Industry
The Approach
Purplegator Hiring Event campaigns usually run from 10 days to 2 weeks prior to the event. Our creative team develops engaging advertisements that encourage the potential candidate to click or tap to learn more. Those taps and clicks go to a landing page which is styled as an RSVP. Once the potential candidate hits SEND, the hiring manager is immediately notified with an email that there is a new potential candidate. The candidate sees a pop up “thank you” which provides additional information about the event.
Advertisements ran on Meta (Facebook & Instagram), X (Twitter), YouTube, the mobile web and in mobile apps. In addition, Purplegator used its powerful geo conquesting advertising to find mobile devices at competing businesses. This strategy was especially effective in reaching new job candidates at a competing employer who had recently laid off many employees. Because we did a 6-month “lookback” to find mobile devices at the competing company, we were able to locate the mobile devices of many employees who had recently lost their jobs.
Two days prior to the event, a reminder was sent via SMS text message to all of the candidates who RSVP’d with details including a hyperlinked map to the location. This was a great way to remind potential candidates of the hiring event.
Services
Industry
The Challenge
Ferguson’s new Human Resources director knew she needed to try something different to promote some upcoming Hiring Events. The plan was to hold a Hiring Event on a Saturday at its warehouse where they could meet with and hire warehouse workers and forklift drivers. The HR director was already familiar with Purplegator’s recruitment programs from a previous position, so she didn’t seriously consider anybody else except Purplegator.
The approach
Purplegator Hiring Event campaigns usually run from 10 days to 2 weeks prior to the event. Our creative team develops engaging advertisements that encourage the potential candidate to click or tap to learn more. Those taps and clicks go to a landing page which is styled as an RSVP. Once the potential candidate hits SEND, the hiring manager is immediately notified with an email that there is a new potential candidate. The candidate sees a pop up “thank you” which provides additional information about the event.
Advertisements ran on Meta (Facebook & Instagram), X (Twitter), YouTube, the mobile web and in mobile apps. In addition, Purplegator used its powerful geo conquesting advertising to find mobile devices at competing businesses. This strategy was especially effective in reaching new job candidates at a competing employer who had recently laid off many employees. Because we did a 6-month “lookback” to find mobile devices at the competing company, we were able to locate the mobile devices of many employees who had recently lost their jobs.
Two days prior to the event, a reminder was sent via SMS text message to all of the candidates who RSVP’d with details including a hyperlinked map to the location. This was a great way to remind potential candidates of the hiring event.
The Outcome
Based on the success of the first Hiring Event campaign, Ferguson ran a second campaign and recommended us to other store locations.
