Modern Website Redesign for Business Accounting Systems | Improved UX & SEO for Financial Services Firm
Services
The Challenge
Business Accounting Systems, PC (BAS) is a licensed public accounting firm in West Deptford, NJ. Serving small businesses since 1971 with services like monthly accounting, live payroll, business and personal taxes, and outsourced bookkeeping. The firm, managed by Vice President L. Scott Elwell, is affiliated with professional organizations such as NJCPA and the National Association of Enrolled Agents and has received multiple industry awards. BAS focuses on proactive financial management, ensuring businesses stay compliant and financially sound.
The previous website faced challenges such as outdated design, poor mobile responsiveness, and slow navigation, leading to a subpar user experience. Limited SEO optimization and lack of intuitive client portals reduced visibility and hindered client engagement. Security vulnerabilities and outdated content also impacted credibility and trust with potential customers.
Industry
The Approach
The goal of the website revamp for Business Accounting Systems, PC was to enhance user experience, improve accessibility to services, and modernize the design for better engagement. We streamlined the navigation, integrated client portals for seamless document management, and optimized SEO for increased visibility. Additionally, a mobile-friendly and secure platform was at the forefront of the project, to strengthen credibility and attract more clients. Seeing as most users access the website on their mobile devices.
Services
Industry
The Challenge
Business Accounting Systems, PC (BAS) is a licensed public accounting firm in West Deptford, NJ. Serving small businesses since 1971 with services like monthly accounting, live payroll, business and personal taxes, and outsourced bookkeeping. The firm, managed by Vice President L. Scott Elwell, is affiliated with professional organizations such as NJCPA and the National Association of Enrolled Agents and has received multiple industry awards. BAS focuses on proactive financial management, ensuring businesses stay compliant and financially sound.
The previous website faced challenges such as outdated design, poor mobile responsiveness, and slow navigation, leading to a subpar user experience. Limited SEO optimization and lack of intuitive client portals reduced visibility and hindered client engagement. Security vulnerabilities and outdated content also impacted credibility and trust with potential customers.
The Approach
The goal of the website revamp for Business Accounting Systems, PC was to enhance user experience, improve accessibility to services, and modernize the design for better engagement. We streamlined the navigation, integrated client portals for seamless document management, and optimized SEO for increased visibility. Additionally, a mobile-friendly and secure platform was at the forefront of the project, to strengthen credibility and attract more clients. Seeing as most users access the website on their mobile devices.
The Outcome
We improved the user experience and delivered a website with a modern, responsive, and mobile-friendly interface.
