President of Purplegator, Bob Bentz, featured front and center in this newly published article “Content Marketing Tips for B2B Businesses – Backed by Industry Experts.”
“When it comes to B2B content marketing, I have always believed that if you position yourself as the expert, the business will come your way. You don’t have to sell as strongly as you do with B2C marketing. Think about what happens at a trade show speech. If its good, the speaker has a host of delegates waiting to talk to him or her at the end of the presentation.
I’ve seen that payout since writing my book “Relevance Raises Response” about mobile marketing. It has provided me with instant credibility even from people who have never read the book and have no intention of reading it. It has led to numerous speaking opportunities and those speaking opportunities have led to business.”