Mobile Marketing Trends to Grow Your Business

Social media marketing connects you with customers.

Digital Advertising Terms

Digital Advertising Terms & Definitions A/B Testing: A method used to compare different versions of digital ads or

Digital detection of customers at competitor restaurants for best geoconquesting

Geolocation, Geofencing, Geotargeting, Geoconquesting Defined

Bob Bentz, author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing explains what geolocation, geofencing, geotargeting,

PPC / Pay Per Click for Recruiting

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” (John Wanamaker). Imagine this:

Recruit Truck Drivers with Mobile Device Detection

How to Recruit Truck Drivers Despite record pay increases of +11% last year, the trucking industry still suffers from a

Advanced Mobile Location Data Proves Valuable for Retailers

Knowing the past and present location of a customer or prospect has long been regarded as one of the most

Mobile Marketing: Relevance Raises Response

Mobile Marketing Success stories Bob Bentz, president of mobile-first digital agency PURPLEGATOR, and author of RELEVANCE RAISES RESPONSE: HOW

Mobile Advertising and its Uncanny Ability to Target Your Best Prospects

AN INTRODUCTION TO MOBILE ADVERTISING TARGETING When it comes to effective targeting, programmatic mobile advertising enjoys the superpower of context.

How to Buy Programmatic Advertising

There has never been an advertising medium quite like mobile that enables a brand to effectively target the right consumers,

Mobile video advertising engages consumers' attention

Mobile Video Advertising: Making Your Content Unskippable

Mobile Video: The Best Way to Gain Attention Online Today, more than ever, people demand immediate information and want to

What Data Does Facebook Have on You?

And What You Should Do About It I’m not normal. For years, people have been telling me this. But,

How to Get Started with Mobile Marketing

Purplegator’s Bob Bentz was a recent guest talking mobile marketing on the Marketing Communications Today podcast from the Integrated Marketing

Text Message Sweepstakes Drive Engagement

Text Message Sweepstakes The Best Way to Build a Large Database When it comes to mobile marketing, there’s no better

Mobile Marketing 2018

A Video Presentation of mobile marketing 2018 Bob Bentz, president of Purplegator and author of Relevance Raises Response: How to

Put the POW in Your Ski Resort Marketing

Ski Resorts have a tight window of opportunity in which to attract, engage and acquire their audience. Whether you cater

There Is No Prime Time Anymore

In the 1980s, television advertising was a juggernaut. There were only three major networks, a handful of independents that didn’t

Is It Mobile Marketing or Just Marketing?

First there was television and then the desktop computer. Today, cunning marketers are embracing the “third screen” of mobile and

5 Important Reasons to use Video in Your Marketing

Did you know that both YouTube and the iPhone are only 10 years old? It’s hard to deny the impact

Geo Targeted ads for Trade Shows & Events

Savvy trade show exhibitors know that it’s not up to the show producers to do all their promoting for them.

Text Message Marketing: How to Choose a SMS Keyword

what is a SMS keyword? An SMS keyword is the word that a consumer sends to a phone number, usually

Google Recommends Moving Your Website to https

https: You Really Have No Choice In August, Google notified website owners via Google Search Console (formerly known as “Webmaster

Manage Your Online Reputation

Pizza Marketplace recently posted an infographic from websitebuilder.com about Online Reviews. The undeniable truth is this: Online reviews really can make or break your

The Google Job Search Engine – is this the answer to finding great talent?

According to this article from @TechCrunch, 46% of US employers say they face talent shortages, and these same employers are

12 Things You Must Do Right When Establishing KPI’s for Mobile Marketing Campaigns

Tips For Creating Mobile KPI’s KPI’s are required for all mobile marketing campaigns. — KPI’s are your mobile marketing promotion’s

Take control of your local business listings.

Introducing Gator Local – Local Listing Management

Local Listing Service – Better than YEXT When a potential customer is searching for information regarding your business, is

Website Design with FREE SEO Services

What good is having a great website if nobody CAN FIND IT? Free SEO Services from purplegator It continues to

Creating KPIs for Mobile Marketing Programs

Key performance indicators for mobile marketing campaigns must be made in advance, be easy to evaluate, and must give results

Learn About Mobile Marketing & Increase Your Bottom Line

It’s on your nightstand every night. It’s becoming your primary device. It’s your smartphone. Mobile devices are landing in the

Introducing Purplegator Pacific: Mobile Digital Agency Purplegator Opens in Hawaii

MOBILE Digital Agency Opens in Hawaii This week mobile digital agency Purplegator officially opened up its newest office: Purplegator Pacific. Our

What Are Super Bowl Ads Worth?

With the big game looming, we thought we’d take a minute to talk Super Bowl advertising. Yes, the reach of

Top Digital Advertising Agency Debut

Purplegator to Debut at LMC Annual Meeting in New Orleans King of Prussia, PA – Purplegator, a mobile-first digital agency, will

Find Tenants Online

The way people shop has changed, as has the way they research making big purchases and commitments has changed. In

Marketing Metrics For the Savvy Marketing Expert

Marketing Metrics for the New Year First, from the Purplegator family to yours, Happy New Year! As we all prepare

Location Based Marketing Gives You The Competitive Edge

Location Based Marketing Delivers Better Results. Period. It might sound too good to be true, but the fact is, mobile advertising

mobile marketing class University of Denver

Mobile Marketing Statistics 2017

The Most Important Mobile Marketing Statistics for 2017 Every year, Bob Bentz prepares his analysis of the most important mobile

Video Matters Most

No video? No teeth! Our client, a startup that specializes in short-term business lending, needed to put together a video

Social Mobile Recruiting

Social Mobile Advertising as a Recruiting Tool If you are an HR Manager, a Talent Acquisition Manager or just the person

How Does Mobile Geo-Targeting Work?

Consumers Hate Geo-Targeting. Marketers Love It! When I mention geo-targeting, people often ask: “How do you figure out where a

Mobile Motion Pictures to be the Digital Star of 2017

Why should you prioritize mobile video for your next campaign? If a picture is worth a thousand words, how much is

How to Drive Traffic to Your Trade Show Booth

Reach trade show attendees on their mobile phones – Your message on the move. I’ve attended numerous trade shows. And, there

How To Hire Truck Drivers

Did you know there’s a shortage of 89,000 truck drivers in the United States? Did you know that the gap

How to Hire Nurses

Were you aware that according to Health Affairs, the leading journal of health policy thought and research, the nursing shortage

History of the Mobile Phone

Tracking the most important innovations in mobile phone technology – Pre-mobile, when it was just a dream: William Rae Young

How to Make More Dough with Mobile Marketing

How pizza restaurants can make more dough with mobile marketing. Spontaneity drives restaurant visits – Deciding when and where to eat

How to Recruit Truck Drivers

The trucking industry is stepping on the gas – and not letting up! Last year the trucking industry generated $700.4

Free Advertising…

Is free no more. And that’s ok. Paying for ads on Facebook is a good idea. Boosted posts are not

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What's Happening in Mobile Marketing?