Digital Advertising Terms
Digital Advertising Terms & Definitions A/B Testing: A method used to compare different versions of digital ads orRead more.
Geolocation, Geofencing, Geotargeting, Geoconquesting Defined
Bob Bentz, author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing explains what geolocation, geofencing, geotargeting,Read more.
PPC / Pay Per Click for Recruiting
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” (John Wanamaker). Imagine this:Read more.
Recruit Truck Drivers with Mobile Device Detection
How to Recruit Truck Drivers Despite record pay increases of +11% last year, the trucking industry still suffers from aRead more.
Advanced Mobile Location Data Proves Valuable for Retailers
Knowing the past and present location of a customer or prospect has long been regarded as one of the mostRead more.
Mobile Marketing: Relevance Raises Response
Mobile Marketing Success stories Bob Bentz, president of mobile-first digital agency PURPLEGATOR, and author of RELEVANCE RAISES RESPONSE: HOWRead more.
Mobile Advertising and its Uncanny Ability to Target Your Best Prospects
AN INTRODUCTION TO MOBILE ADVERTISING TARGETING When it comes to effective targeting, programmatic mobile advertising enjoys the superpower of context.Read more.
How to Buy Programmatic Advertising
There has never been an advertising medium quite like mobile that enables a brand to effectively target the right consumers,Read more.
Mobile Video Advertising: Making Your Content Unskippable
Mobile Video: The Best Way to Gain Attention Online Today, more than ever, people demand immediate information and want toRead more.
What Data Does Facebook Have on You?
And What You Should Do About It I’m not normal. For years, people have been telling me this. But,Read more.
How to Get Started with Mobile Marketing
Purplegator’s Bob Bentz was a recent guest talking mobile marketing on the Marketing Communications Today podcast from the Integrated MarketingRead more.
Mobile Marketing 2018
A Video Presentation of mobile marketing 2018 Bob Bentz, president of Purplegator and author of Relevance Raises Response: How toRead more.
Put the POW in Your Ski Resort Marketing
Ski Resorts have a tight window of opportunity in which to attract, engage and acquire their audience. Whether you caterRead more.
There Is No Prime Time Anymore
In the 1980s, television advertising was a juggernaut. There were only three major networks, a handful of independents that didn’tRead more.
Is It Mobile Marketing or Just Marketing?
First there was television and then the desktop computer. Today, cunning marketers are embracing the “third screen” of mobile andRead more.
5 Important Reasons to use Video in Your Marketing
Did you know that both YouTube and the iPhone are only 10 years old? It’s hard to deny the impactRead more.
Geo Targeted ads for Trade Shows & Events
Savvy trade show exhibitors know that it’s not up to the show producers to do all their promoting for them.Read more.
Text Message Marketing: How to Choose a SMS Keyword
what is a SMS keyword? An SMS keyword is the word that a consumer sends to a phone number, usuallyRead more.
Google Recommends Moving Your Website to https
https: You Really Have No Choice In August, Google notified website owners via Google Search Console (formerly known as “WebmasterRead more.
Manage Your Online Reputation
Pizza Marketplace recently posted an infographic from websitebuilder.com about Online Reviews. The undeniable truth is this: Online reviews really can make or break yourRead more.
The Google Job Search Engine – is this the answer to finding great talent?
According to this article from @TechCrunch, 46% of US employers say they face talent shortages, and these same employers areRead more.
12 Things You Must Do Right When Establishing KPI’s for Mobile Marketing Campaigns
Tips For Creating Mobile KPI’s KPI’s are required for all mobile marketing campaigns. — KPI’s are your mobile marketing promotion’sRead more.
Introducing Gator Local – Local Listing Management
Local Listing Service – Better than YEXT When a potential customer is searching for information regarding your business, isRead more.
Website Design with FREE SEO Services
What good is having a great website if nobody CAN FIND IT? Free SEO Services from purplegator It continues toRead more.
Creating KPIs for Mobile Marketing Programs
Key performance indicators for mobile marketing campaigns must be made in advance, be easy to evaluate, and must give resultsRead more.
Learn About Mobile Marketing & Increase Your Bottom Line
It’s on your nightstand every night. It’s becoming your primary device. It’s your smartphone. Mobile devices are landing in theRead more.
Introducing Purplegator Pacific: Mobile Digital Agency Purplegator Opens in Hawaii
MOBILE Digital Agency Opens in Hawaii This week mobile digital agency Purplegator officially opened up its newest office: Purplegator Pacific. OurRead more.
What Are Super Bowl Ads Worth?
With the big game looming, we thought we’d take a minute to talk Super Bowl advertising. Yes, the reach ofRead more.
Top Digital Advertising Agency Debut
Purplegator to Debut at LMC Annual Meeting in New Orleans King of Prussia, PA – Purplegator, a mobile-first digital agency, willRead more.
Find Tenants Online
The way people shop has changed, as has the way they research making big purchases and commitments has changed. InRead more.
Marketing Metrics For the Savvy Marketing Expert
Marketing Metrics for the New Year First, from the Purplegator family to yours, Happy New Year! As we all prepareRead more.
Location Based Marketing Gives You The Competitive Edge
Location Based Marketing Delivers Better Results. Period. It might sound too good to be true, but the fact is, mobile advertisingRead more.
Mobile Marketing Statistics 2017
The Most Important Mobile Marketing Statistics for 2017 Every year, Bob Bentz prepares his analysis of the most important mobileRead more.
Video Matters Most
No video? No teeth! Our client, a startup that specializes in short-term business lending, needed to put together a videoRead more.
Social Mobile Recruiting
Social Mobile Advertising as a Recruiting Tool If you are an HR Manager, a Talent Acquisition Manager or just the personRead more.
How Does Mobile Geo-Targeting Work?
Consumers Hate Geo-Targeting. Marketers Love It! When I mention geo-targeting, people often ask: “How do you figure out where aRead more.
Mobile Motion Pictures to be the Digital Star of 2017
Why should you prioritize mobile video for your next campaign? If a picture is worth a thousand words, how much isRead more.
How to Drive Traffic to Your Trade Show Booth
Reach trade show attendees on their mobile phones – Your message on the move. I’ve attended numerous trade shows. And, thereRead more.
How To Hire Truck Drivers
Did you know there’s a shortage of 89,000 truck drivers in the United States? Did you know that the gapRead more.
How to Hire Nurses
Were you aware that according to Health Affairs, the leading journal of health policy thought and research, the nursing shortageRead more.
History of the Mobile Phone
Tracking the most important innovations in mobile phone technology – Pre-mobile, when it was just a dream: William Rae YoungRead more.
How to Make More Dough with Mobile Marketing
How pizza restaurants can make more dough with mobile marketing. Spontaneity drives restaurant visits – Deciding when and where to eatRead more.
How to Recruit Truck Drivers
The trucking industry is stepping on the gas – and not letting up! Last year the trucking industry generated $700.4Read more.
Is free no more. And that’s ok. Paying for ads on Facebook is a good idea. Boosted posts are notRead more.