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LAUNCH: ‘Relevance Raises Response’ in Mobile Marketing *Second Edition

LAUNCH: ‘Relevance Raises Response’ in Mobile Marketing *Second Edition

Relevance Raises Response Cover - Second Edition

Renowned Mobile Marketing Expert Bob Bentz Unveils Second Edition of “Relevance Raises Response: How to Engage and Acquire with Mobile Marketing”

Philadelphia, November 22, 2023 – Bob Bentz, President of Purplegator, a leading marketing agency based in Philadelphia, proudly announces the release of the highly anticipated second edition of his acclaimed book, “Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.” Originally published in 2016, this updated edition has been named “The Best Mobile Marketing Book of All-Time” by Book Authority, solidifying its status as an indispensable resource for marketers navigating the mobile landscape.

In an era where mobile devices have become an integral part of everyday life, businesses are increasingly turning to mobile marketing to connect with their target audience. Bob Bentz’s “Relevance Raises Response” has long been considered a cornerstone text in the field, providing invaluable insights and practical strategies for marketers looking to harness the power of mobile to engage and acquire customers.

The second edition builds upon the success of the original release, incorporating the latest trends, case studies, and innovations in the fast-paced world of mobile marketing. With an expanded focus on emerging technologies, social media integration, and data-driven approaches, Bentz equips readers with the tools they need to stay ahead in an ever-changing digital landscape.

Key Features of the Second Edition:

  • Updated Content: The book features updated content to reflect the current state of mobile marketing, ensuring readers have the latest information at their fingertips.
  • New Case Studies: Bentz provides fresh, real-world examples of successful mobile marketing campaigns, offering readers practical insights into what works in today’s market.
  • Technological Advancements: Explore the impact of new technologies on mobile marketing, including augmented reality, artificial intelligence, and mobile payment systems.
  • Social Media Integration: Learn how to effectively integrate mobile marketing with social media platforms to maximize reach and engagement.
  • Data-Driven Strategies: The second edition emphasizes the importance of data-driven decision-making, providing actionable advice on leveraging analytics for campaign optimization.

Bob Bentz, President of Purplegator and an industry veteran with a wealth of experience in mobile marketing, commented on the release: “I am thrilled to share this updated edition of ‘Relevance Raises Response.’ The mobile marketing landscape has evolved significantly since the first edition, and this book reflects those changes. My goal is to empower marketers with the knowledge and tools they need to navigate the complexities of the mobile space successfully.”

“Relevance Raises Response: How to Engage and Acquire with Mobile Marketing” is not only recognized as “The Best Mobile Marketing Book of All-Time” by Book Authority but is also widely used as a textbook by many universities, including the University of Denver and West Virginia University, where Bob Bentz teaches the graduate-level course in mobile marketing. Bentz’s mobile marketing course was voted the favorite online class by the students in the recent March Madness competition. 

About Bob Bentz:

Bob Bentz is a recognized authority in the field of mobile marketing, with over three decades of experience. He is the President of Purplegator, a leading mobile marketing agency dedicated to helping businesses thrive in the mobile era. Bentz is also the author of several books and has been a featured speaker at industry conferences worldwide.

For media inquiries, or speaking engagements for Bentz, contact:

Barb Breeser
Chief Marketing Officer

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