610-688-6000

Let's Talk

Like this article and want more?

I want access to the best strategy.
Sign me up now!

Blog / 

Content Marketing Tips for B2B Businesses – Backed by Industry Experts | UNBOUND B2B

Content Marketing Tips for B2B Businesses – Backed by Industry Experts | UNBOUND B2B

content marketing

President of Purplegator, Bob Bentz, featured front and center in this newly published article “Content Marketing Tips for B2B Businesses – Backed by Industry Experts.”

 “When it comes to B2B content marketing, I have always believed that if you position yourself as the expert, the business will come your way. You don’t have to sell as strongly as you do with B2C marketing. Think about what happens at a trade show speech. If its good, the speaker has a host of delegates waiting to talk to him or her at the end of the presentation.

I’ve seen that payout since writing my book “Relevance Raises Response” about mobile marketing. It has provided me with instant credibility even from people who have never read the book and have no intention of reading it. It has led to numerous speaking opportunities and those speaking opportunities have led to business.”

Related Articles

SMS Marketing for Philly Businesses That Want More Leads
Marketing

SMS Marketing for Philly Businesses That Want More Leads

Text message marketing is one of the few channels where you can still reach people directly. Unlike social media, where timing and algorithms decide who...
Aligning SEO and Paid Media for Growth
Search Engine Optimization (SEO)

How to Align SEO and Paid Media for Revenue Growth

In today’s competitive digital landscape, growth often feels uncertain. Highlighting how a unified approach can unlock predictable, scalable revenue will...
Full Funnel Marketing Strategy for B2B
Marketing

A Practical Full-Funnel Marketing Framework for B2B

In B2B, growth rarely comes from a single channel; it’s the result of coordinated efforts across the entire buyer journey. Yet many Philadelphia-based...
Learn More
X

Do You Want To Learn How To?

  • Drive leads to conversion
  • Master audience segmentation
  • Get the most out of your ad spend
  • Optimize Your Website For Success
Start Learning