610-688-6000

Let's Talk

Like this article and want more?

I want access to the best strategy.
Sign me up now!

Blog / 

Content Marketing Tips for B2B Businesses – Backed by Industry Experts | UNBOUND B2B

Content Marketing Tips for B2B Businesses – Backed by Industry Experts | UNBOUND B2B

content marketing

President of Purplegator, Bob Bentz, featured front and center in this newly published article “Content Marketing Tips for B2B Businesses – Backed by Industry Experts.”

 “When it comes to B2B content marketing, I have always believed that if you position yourself as the expert, the business will come your way. You don’t have to sell as strongly as you do with B2C marketing. Think about what happens at a trade show speech. If its good, the speaker has a host of delegates waiting to talk to him or her at the end of the presentation.

I’ve seen that payout since writing my book “Relevance Raises Response” about mobile marketing. It has provided me with instant credibility even from people who have never read the book and have no intention of reading it. It has led to numerous speaking opportunities and those speaking opportunities have led to business.”

Related Articles

SEO for Franchises
Search Engine Optimization (SEO)

Why SEO for Franchises Is Harder Than It Looks

Multi-location SEO has a reputation problem. It looks like a copy-paste exercise: take your homepage content, swap in a city name, repeat it forty times,...
E-Commerce Performance Marketing
Marketing

Why E-commerce Performance Marketing Fails First

A brand spends $40,000 on Meta and Google in a month. ROAS comes in at 1.4. The instinct is immediate: kill the campaigns, swap agencies, rewrite the creative...
Tech Promotional Products and Branded Gadgets
Marketing

Tech Promotional Products That People Actually Use

The best promotional product sits on someone’s desk or in their bag and gets used every single day. By that measure, tech accessories have become...
Learn More
X

Do You Want To Learn How To?

  • Drive leads to conversion
  • Master audience segmentation
  • Get the most out of your ad spend
  • Optimize Your Website For Success
Start Learning