Why your business needs a SEM agency

Businesses cannot afford not to have a strong online presence, as 81% of consumers are researching the products online before making a purchase, so it is clear that search engine visibility plays a huge role in the consumer journey and eventually drives sales. Through Search Engine Marketing (SEM agency) businesses reach potential customers right in that moment when they are searching for services or products. 

Some businesses may struggle with the complex paid search strategies and in order to achieve better results, they often opt for an SEM agency. An SEM marketing agency’s main specialty is optimizing those paid search campaigns, by managing keywords and constantly refining strategies to maximize results. 

Notably, 60% of marketers say that their highest quality source of leads is through SEM and SEO. So, by partnering with an SEM ad agency, businesses can leverage agency expertise for effective online marketing. 

In this blog, we will help you understand why your business may need an SEM advertising agency, explore the benefits of working with them, and explain the key considerations while selecting the best SEM solution. Whether you are looking for a local partner, like an SEM agency in Philadelphia, or just searching for the right SEM agency near you, this blog will give you all the information you need to make the right decision. 

What is an SEM Agency?

An SEM agency is a specialized firm in paid search advertising and helps businesses improve their visibility on search engines. To improve visibility, an SEM marketing agency optimizes paid search campaigns, and this optimization involves keyword research, ad creation, bid management, and performance optimization. All these are done to target potential customers at the right time and place and make them see ads when they are actively searching for relevant services or products. 

SEM marketing agencies usually have access to tools and find words or phrases that customers are likely to search for, this is the keyword research part. Each keyword can have unique volume, intent, and potential ROI. Based on these variables, SEM ad agencies choose the most suitable ones for the business, then create ad copies to encourage clicks and finally launch campaigns. They keep tracking campaign performance and are constantly refining it. 

Benefits of Hiring an SEM Agency 

There are a range of benefits for businesses hiring the best SEM agency. Let’s make a clear breakdown of why partnering with an SEM marketing agency can help your business: 

• Expertise: SEM agencies are experts in search engine marketing and know every ins and outs of paid search. It is usually difficult to replicate that expertise with an in-house team. 
• Resources: Together with being experts, SEM marketing agencies are equipped with the most advanced tools for SEM campaigns. 
• Saves Time: As SEM campaigns need constant attention and adjustments, an SEM ad agency can do it for you.
• Flexibility: An SEM entity can simply scale up or down according to your current budget and objectives. 
• Better Conversion Rates: When you delegate your SEM campaigns to professionals, they will optimize and deliver results. 

How an SEM Agency Can Improve Your Business

Let’s see how an SEM marketing agency can boost your business’s online visibility and attract more targeted traffic. 

Increased Visibility and Traffic 

The primary benefit of an SEM advertising agency is that it can drive more qualified traffic to your website. SEM companies plan their strategies based on the data. They thoroughly research the right keywords and target them with ads. They are also responsible for managing bids to ensure that your ads appear in the top position, in front of customers who are at that moment seeking products or services like yours. Paid search has immediate visibility, unlike organic search efforts that need more time. 

Higher Conversion Rates

SEM agencies optimize every element of the campaign, starting from ad copy, then testing different versions of ads, which is called A/B testing, then they make sure that the landing pages are designed to capture leads. SEM agencies are also monitoring metrics, such as conversion rate, click-through rates and return on ad spend (ROAS), and based on these numbers they assess what’s working and what’s not. Obviously, then they make necessary adjustments. So, SEM marketing agencies can help you minimize wasted spend and maximize the impact of your advertising budget.

How to Choose the Right SEM Agency 

Factors to Consider 

Before selecting the right SEM firm for your business, you should evaluate how well they align with your needs, so look for these:

• Proven Experience: First of all, ask around for referrals or do the online research and choose an  SEM agency that has achieved success for businesses similar to yours. Search for online reviews, testimonials or case studies, where you will check their results and ways of achieving improved traffic, visibility and conversions for clients. 
• Transparency: A good SEM marketing agency should provide you with clear and detailed reports about campaign performance. You hire professionals, to know exactly what is working and what is not, and what changes are planned to make to improve results.
• Flexibility: The SEM agencies should have the capacity to scale your campaigns whenever you want, whether you are aiming a local outreach with an SEM agency in Philadelphia or anywhere else, or want broader campaigns. They have to make sure that your marketing spend is optimized for further growth without overspending. 

Questions to Ask

To understand whether an SEM agency will meet your needs and deliver results, directly ask these questions:

1. What strategies do they have to improve your SEM campaigns?
2. What will the frequency of reporting the performance be?
3. What metrics will be included in reports?
4. With what similar businesses they have worked and delivered results?
5. What tools are they using for keyword research? Bid management? Performance tracking?
6. How do they handle changes in search engine algorithms or market conditions?

Why Location Matters: Finding a Local SEM Agency

The location of an SEM company is a very important factor to consider, especially if you are a business that values local insights. Working with a local SEM agency has various benefits:

• Local Knowledge: An SEM agency in Philadelphia or in your specific area, will know local market dynamics, customer behaviors and trends better. They will be able to fine-tune campaigns and cater them effectively to your target area. 
• Easier Communication: If you hire a local SEM agency near you, you’ll have the chance to make face-to-face meetings, and will eventually build stronger relationships with them, together with better communication. Sometimes, quick, in-person discussions can resolve issues faster than remote communications. 
• Local SEO: They likely will be well-versed in local SEO strategies too, and if your business depends on local customers, it is especially valuable for you. 
• Community: Sometimes, local SEM agencies have connections with local influencers, businesses and media, that can make your marketing efforts even better. 

Conclusion

An SEM agency can be a valuable partner for your paid search advertising. You can leverage their expertise and resources to enhance your business visibility and improve conversion rates. However, choosing the right SEM ad agency is a careful process, and you should consider various factors such as experience, transparency and alignment with your goals, before you invest. 

If you are seeking the best SEM solution, that will handle your unique needs, consider Purplegator as your go-to partner. We have a dedicated team of SEM experts, and all the necessary resources to achieve your marketing objectives. We will improve your business visibility, increase traffic, and maximize conversions. Reach out today to learn how Purplegator can help you.