Top branding strategies for small businesses in 2025

As a small business owner, probably you already know that a strong brand can be your most valuable asset and today, having a cohesive brand strategy is no longer a privilege for only big corporations, it is also very achievable for small businesses, if not essential. It can be a difference between blending in the […]
Video SEO & Its Importance in Fuelling Organic Traffic Growth

Why Video SEO Matters for Organic Growth: TikTok’s ‘for you’ feed, Reels, YouTube, videos are everywhere, people can’t get enough of them, and if you are not optimizing your videos for search engines, you’re missing out on a huge audience. Brands that produce video content see a 41% increase in web traffic from searches. Various […]